Google has announced that today begins to deploy the AI Mode of the Google Search in Spain and 49 other countries and territories, in addition to adding 36 new languages. It does this with a customized version of Gemini 2.5the language model that powers the chatbot in other Google applications, which will allow you to have in the Seeker a similar experience to what you get when using conversational AI in other applications.
This will probably be a major change in the way users search and interact with Googlewhich has been the most visited website in the world without interruption since the first decade of this century. The integration will be displayed in a new tab preceding the currently default one. ‘All’which for the moment will continue to be, contains the traditional list of links, as well as ads and different rich content modules whose last addition was the Views created by AIresults provided by Gemini but do not allow follow-up questions as AI Mode does.
As explained Hema BudarajuVP Product Manager at Google Search, in a media presentation this Monday, AI-created Views have driven an increase in 10% in global queries for the search types that display them, which indicates the change in the way users are using the search engine.
AI Mode will be displayed both on the Google website and in apps for Android and iOS forks multimodalso users, in addition to writing, will be able to upload images and ask questions about them, with answers that will include links to sources. It also allows you to use what the device’s camera captures for consultations and interact by voice.
How is AI Mode different from using Gemini through its app or website? The first focuses on the information searchwhile the second is a most proactive and powerful personal assistantaccording to Budaraju.
Thus, AI Mode combines the capabilities of Gemini, such as advanced reasoning, with the freshness of Google’s real-time information systems, such as Knowledge Graph and purchasing data, and is designed to understand local preferences and cultural nuances.
AI Mode uses what Google calls query decomposition technique; That is, it breaks the question down into a series of subtopics and launches a flurry of simultaneous queries. In this way, the Search Engine can delve even deeper into the web.
As happened with the Views created by AI, which arrived in Spain last March, will not be available for all queries. Budaraju explained that AI Mode will not completely replace Google search, but rather will expand the types of questionswhat people can do. He also noted that users of AI Mode, which launched at the beginning of the year in the United States and is now available in more than 180 countries, are doing much longer questions, two to three times the length of traditional searches.
Regarding the reliability of the results, the elephant in the AI room, Google points out that AI Mode makes use of its basic quality and classification systems and also uses ‘novel approaches’ to provide more verifiable results. In cases where Google does not have much confidence in the response, users will see the traditional list of links to websites. For sensitive areas such as finance or healthis designed to prompt users to verify information when greater confidence is needed. AI Mode capabilities will be gradually incorporated into core searches over time.
For decades, the Google search engine has been the intermediary between the user and the websitesindicating to the former which of the latter he should visit to satisfy his query. AI Mode is a paradigm shift in which Google becomes who provides the content that the seconds have generated and eliminates the need to access the original source, if the quality of the answer is trusted. And if this is not the case, why use it?
Given this obviousness, Budaraju defends that traffic to the web from search in general remains stable and that they are not seeing the decrease that some sources claim. The company also ensures that it respects the editors’ directives of websites about tracking their content and offering an additional opt-out option through Google Extended for the Gemini app and API Cloud Vertex.