Urban mobility has a paradox: the easier it seems to get around on two electric wheels, the more complex it is to make everything work as it should. The advertised range must correspond to the actual range, the brakes must respond when needed and a breakdown should not turn into an obstacle course. They are questions that go beyond power or design and that explain why accumulated experience in micromobility can become a decisive advantage.
Segway has been working in personal transportation for a quarter of a century. This route allows you to approach the electric scooter not only as a vehicle, but as a tool that must be integrated into daily life. Its new proposal, presented in Barcelona, consists of two premium models: the eKickScooter ZT3 MAX, designed for uneven terrain and demanding routes, and the Ninebot MAX G3 Pro, Aimed at those who need to cover long distances. Both will be available in Spain starting in November.
That’s it, the “press release”. But there is something more interesting than the arrival of two new products: the way in which the company wants to answer the doubts that accompany the daily use of a scooter. One of them is autonomy. For years, commercial figures have often been obtained under laboratory conditions and at optimal speeds, a scenario that does not always represent what happens on the street… in fact, almost never. Segway began addressing this issue in 2024 with its standard Range at Max. speed (Maximum Speed Range) which measures the distance traveled at maximum speed. It now applies more demanding tests to its new models, which has allowed it to obtain the corresponding seals from TÜV Rheinland (an international inspection, testing and certification organization whose function is to verify that certain products meet defined technical criteria). It is not a label, it is a certification from an independent body that affirms that what the manufacturer says will be experienced by the user. The idea is simple, but important: to offer a reference closer to real conditions. As Johnny Zhang, vice president of Segway’s Micromobility Business Group, explained in the presentation, “trust is not a marketing number, but something that is verified every time the scooter is used.”
The two models respond to different needs. The ZT3 MAX is committed to versatility: it incorporates a 2,200-watt motor, double hydraulic suspension and 12-inch tires at the front and 11 at the rear. It is designed to tackle slopes, cobblestones and uneven surfaces, and It announces up to 60 kilometers of autonomy when traveling at 25 km/h. The MAX G3 Pro, for its part, raises that figure to 80 kilometers at the same speed thanks to an 899 Wh battery. Add fast charging, turn-by-turn navigation on a color TFT screen, and self-sealing tires.
Security is also part of this equation. Both feature dual 140-millimeter disc brakes and intelligent braking systems. The ZT3 MAX adds a suspension prepared to absorb the irregularities of the terrain, while the MAX G3 Pro has IPX6 water protection on the body and IPX7 on the battery. They are solutions that do not eliminate the risks inherent to circulation, but they show how the design can be adapted to specific situations of daily use.
The experience, however, does not end when the customer leaves the store. Segway is expanding its European after-sales service network through certified distributors, access to original spare parts and specialized technical assistance. It also offers self-repair programs with tools and videos, and develops remote diagnostic systems with the aim of resolving the most common incidents in about 30 minutes. The purpose is to reduce the time the user spends without their vehicle and make maintenance easier. It is in this overall vision where Segway’s trajectory can make a difference. Autonomy matters, but so does being able to trust the information the vehicle offers, having adequate safety systems and knowing where to go when something goes wrong. Urban technology works best when all those pieces fit together.
The new ones ZT3 MAX and MAX G3 Pro They represent two ways of responding to this demand: one prioritizes the ability to face difficult routes; the other, the distance and comfort of long trips. Both will be available in Spain, Germany and France starting in November. More than a race to accumulate figures, Segway’s commitment is to turn the user experience into an essential part of the product. One that we will try shortly. Or both…