If there is something that is on its way to becoming a super app like the one I mentioned Elon Musk After acquiring Twitterthey are the chatbots of AI. The most popular of all of them, around 700 million users, Chatgpthas taken a new step in the direction of becoming an app for everything, adding the ability to The user bought products directly in the chatbot, without abandoning their interface.
The new instant checkout (instant payment) of chatgpt is available for Chatgpt Free, Plus and Pro users who reside in the United States. Now they can buy directly from a seller of ETSY -Marketplace specialized in handicraft, vintage and creative products- based in the US already more than one million stores present in Shopify.
For now, it is only possible to buy the products one in onebut OpenAI Plan add purchase carts of various products and expand your availability to more regions and merchants.
Chatgpt Already Helps Millions of People Find What To Buy. NOW IT CAN HELP THEM BUY IT TOO.
We’re introduction instant checkout in chatgpt with @Etsy and @Shopifyand open-sourcing the agentic commerce protocol that Powers it, Built with @Stripeso more merchants and developers … pic.twitter.com/9migzr1yn7
– OpenAi (@openai) SEPTEMBER 29, 2025
Agentic Commerce Protocolwhich is the technological basis of Instant Checkout and Openai has developed together with Stripethe online payment processing platform has been published with open source license. Developers and shops can create their own integrations using this open protocol and work with different platforms, payment processors and business models.
Thus, the user will be able to click on the listings of products that are compatible with Instant Checkout to complete the purchase data, such as the shipping address and the payment method, and directly acquire the product from the chatgpt interface.
In this process, Chatgpt acts as a Agent that accompanies the user during the purchase, while orders, payments and shipments are managed by the merchant through their own infrastructure. OpenAI ensures that the results of products are organic and non -sponsoredeven when purchase consultations are made such as ‘best running shoes for less than 100 dollars’ or ‘gifts for a motorcycle lover’.
Instant Checkout is free for users, but Openai charges a commission to shops for each transaction completed. Also states that chatgpt Does not prioritize articles with Instant Checkout by showing the results of products.
‘When he classifies several merchants who sell the same product, ChatgPT takes into account factors such as availability, price, quality, if the seller is the main distributor and if Instant Checkout is activatedin order to optimize the user experience, ‘says Openai.