Disney I had been threatening to end shared accounts for a long time, but it seems that This time it’s really “serious”as has been pointed out Bob IgerDisney CEO, this Wednesday. In an earnings presentation, in which it was reported that Disney+ has obtained profits for the first time after five years of existence2.4 billion euros in the third fiscal quarter, Iger has pointed out that the ban on sharing accounts It will be effective globally next September.
The company announced that it would follow in the footsteps of Netflixjust like it will do Max The ban was announced in October. In fact, it was stated back then that the ban would be a reality from 1 November 2023. And although it was included in the terms of service that users accept when subscribing to the platform, it was not accompanied by any effective measures. They were basically just words. But that ends with this summer.
In February it announced plans to implement a payment sharing option and in June it was launched in some countries, but these did not include the United States, its main market, nor Spain. This payment sharing option, for which prices have not yet been specified, will arrive in more countries in September along with the limitation to use the same account in different locations without checking out first.
The move comes at a good time for the company and He hopes that it will give him as good results as NetflixThere was a lot of controversy when the streaming giant began implementing the account sharing ban in 2022 alongside the launch of new subscription plans, but Time has finally proved him right and the company has gained subscribers while increasing its revenues. And that’s despite the fact that it has also raised rates during this time.
That’s what Disney has also announced for the next October 17thfor the moment only in the United States but obviously they will move to other markets. The plan with ads goes up 2 dollars to $9.99 per month and the ad-free plan also goes up by the same amount to $15.99 monthly or 159.99 if you make the annual payment, which allows you to save two months of subscription.
In the new rate table presented by Disney, which also includes increases on other streaming platforms of the company such as Hulu and ESPN+, among others, There is no mention of the Standard plan which is ad-free but has some limited features.including a maximum resolution of 1080p instead of 4K, so it is possible that this plan will end disappearing from the Disney Plus catalog and only the Premium and ad-supported modalities remain. This is also what Netflix is doing.