Artificial intelligence continues to gain ground in different sectors and the fashion world is not far behind.
This week, the clothing brand Ralph Lauren presented “Ask Ralph”a new artificial intelligence tool that functions as a Virtual personal stylistoffering recommendations of complete outfits adapted to the tastes and needs of each user.
The tool is available for mobile devices in the Ralph Lauren application for iOS and Android In the United States, and uses natural language processing technology with Microsoft on the Azure OpenAi platform. This allows you to attend open consultations and specific contexts, from questions such as “What should I wear for a concert?” even more specific requests such as “show me pink bear shirts for women.” Ask Ralph generates Complete Pole Ralph Lauren looksthat users can buy directly or save to inspire their clothes.
“Ask Ralph not only allows you to discover clothes, but to live the iconic and timeless vision of Ralph Lauren, inspiring consumers to create looks from head to toe,” David Lauren, brand director and innovation, who said that this new mechanism seeks seeking written Replicate the experience of a stylist in the storeadapting it to the digital environment.
For his part, Shelley Bransten, from Microsoft, stressed how the Generative The purchase experience is revolutionizing, carrying the digital interaction with fashion at a new level.