Spotify celebrates his 20th anniversary with a new personalized experience that reviews the entire musical history of each user. Starting today, those who use the Spotify mobile application can access a proposal similar to the Wrapped annual, with ‘data never before shared’ from the date they registered for the service.
The ‘Spotify 20: Your Party of the Year(s)’ experience, in Spanish called ‘Your years in party mode’will allow users to review some milestones of their career on the platform, such as the day they started using Spotify, the first song they played, their most listened to artist, and the total number of different songs they’ve listened to since creating the account.
Additionally, Spotify offers a list called ‘Your top most listened to songs’with the 120 most listened to songs by each user, accompanied by data on how many times each song has been played.
Spotify doesn’t describe this anniversary experience as an official Wrapped, but the format is similar to those annual listening roundups, only it goes back much further. Like Wrapped, ‘Your years in party mode’ also includes a personalized card with statisticsdesigned to be sent to friends or published on social networks.
Users can access this new experience by searching ‘Spotify 20’ either ‘Your years in party mode’ within the mobile application or by visiting spotify.com/20 directly in the phone’s browser, from where they will be redirected to the content in the app.