In the spring of 2024, Apple announced at its annual developer conference Apple Intelligence. This was going to be the company’s entry into the generative AI through the big door, but more than a year later, a good part of its promises have not come true. The main one: a Siri renovated that was finally delayed to 2026.
Apple, who even had to withdraw an advertisement from iPhone 16 For not being able to comply with what was promised, I would prefer that consumers forget the matter as soon as possible. But Google has put its grain of sand so that it is not so with A new announcement of the Pixel 10 that launches a reference nothing veiled to the AI of Apple.
In the 30 -second advertising spot, the company led by Tim Cook is not mentioned directly, but it is evident to whom the Puyita is addressed. On images of the new Pixel 10, an off voice affirms: ‘If you buy a new mobile for a function that is about to arrive, but it is about to arrive a whole year, you could change your definition of “soon” … or simply change your mobile’. The announcement closes with a ‘Ask your mobile’ more ‘.
https://www.youtube.com/watch?v=zr_6z1idd8s
Google has launched it on its social networks as an advance of the launch of the new Pixel 10, planned for the August 20. The truth is that Little is to be revealed of the new family of smartphones of the company, due to the multiple leaks that even led Google to Show the device design one month before presentation.
This announcement comes after Bloomberg published new details about Apple’s delays with artificial intelligence. In a recent meeting, Craig FederightSenior Software Vice President of Apple, would have attributed it to The problems derived from trying to use a hybrid architecture for Siri. According to information, Apple now works in a new version of the assistant with An updated architecture with its own language model.
‘This has placed us in a position not only to offer what is announced, but to offer A much greater improvement than we had imagined‘, said Federight. In June he had already admitted that ‘he will take more time than we thought’ to deliver Siri’s promised update. A situation that would seem to give the reason to internal complaints made public in October last year, when employees warned that Apple was behind their competitors.
To this is added the loss of talent to other companies, in part because of the aggressive strategy of signings of Mark Zuckerberg. Goalfor example, managed to incorporate Ruoming Pangformer head of the Apple foundational models team, after offering a compensation package that would have exceeded the 200 million dollars.