The cardiorespiratory arrest has been, is and will be, the ultimate cause of the death of humans, regardless of previous pathologies. In the case of SMEs, the most frequent company typology in our business fabric, the most common reasons for their death have historically been the box, or the succession process. Lately, poor financial management, or lack of success when renewing management teams, have been overcome, in degree of threat to survival, due to a new situation.
All lThe sectors are contemplating the emergence of new players who, through the disruptive use of technology, launch attractive, original and effective business models, that put the rope around the incumbent neck.
Business literature already collects many and paradigmatic cases, After the appearance of “unicorns” such as Netflix, Airbnb, Uber, and so many others that have moved to the companies that populated the verticals in which they have landed.
Companies with technological DNA have revolutionized all rankings, taking the first positions to the assault. And have named new categories according to the sector that colonized. Fintech (financial), Marsch (marketing), Insurtech (insurer), Healthtech (sanitary), and thus “ad infinitum.”
The gUrús Paul Daugherty and James Wilson, already advocated in 2022 that every CEO should become technological CEO if he wanted to lead the appropriate strategy for his business. Technology, Business and Execution Strategy, have become integrated a single block. The first wave of the transformation was focused on the machine. The reengineering of business processes that became popular in the nineties, to adapt the way to do to the abilities of the systems. Then the man-machine collaboration has come, united by a common goal, normally to improve productivity. Now, we are in the era of human -centered technology. These are user experience, intelligent exploitation of massive data, industrialization of service customization.
Lately, another new reason for technology is essential in business. Every day it is more obvious than the exponential growth of the number of perceptors of aid and pensions, it is not accompanied by birth rates that ensure a work force capable of contributing to the social welfare system what is necessary for support. The most obvious way to get out of that crossroads is to make much more productive to the waning number of workers through the use of technology.
At this point, It is worth asking if there will be space for companies that have not incorporated technological innovation into their DNA.
On March 18, 19 and 20, our @aslan association, the most representative of the technological sector, will show the public all the power of our ecosystem, endorsed by more than 200 speakers and almost 200 exhibitors.