Google wants to revolutionize the world of online purchases allowing people clothes are measured in their own virtual models after uploading an entire body photoas announced by the technological giant on Tuesday at its Google I/O developer conference.
For now, this function, which was launched in Search Labs in USAit only allows you to see how a piece of the possible buyer would have, but it does not guarantee that blouses, pants, skirts or dresses – which are the garments available in this first version – are perfect or allowed to measure different sizes.
“The purpose is not so much that it is well. The key is to see how it looks”explained to Efe Lilian Rincon, vice president of purchases product for the company’s consumer, before the presentation.
That is why the tool, called “Try it on” (MiDello), only needs a whole body photo, but does not have to know how much the interested person measures or weighs.
Users in the United States will be able to use this function to measure billions of pieces of the Shopping Graph database.
Of course, unlike the famous movie program Cluelessthis new function does not allow to combine different pieces of clothing.
Rincon explained that this tool uses a Gemini model – Google’s artificial intelligence (AI) – trained with fashion world information, which Understand both the human body and the details of the garments: how they bend, stretch and adjust different materials to different types of bodies.
The company also announced today an AI agent who can make the purchase by the user once the item reaches the price he wishes to pay.
“Now you can say: ‘Hey, I want those shoes, but they have to be size 8 and I want them in this specific color.’ Then (if the product lowers price) you receive a notification to confirm if you still want them to buy for you. Then, the agent goes to the seller’s website with the size, color or what you have indicated, add it to the cart and buy it in your name,” Rincon explained.
Monetizing these new tools with ads is a secondary objective for Google. According to Rincon, the main goal of the company is “being as useful as possible for consumers.”
“Once we discover that something really connects with consumers, so we tried to include advertisements in the experience,” said the vice president, and gave as an example the tool in AI – which allows “to seek visual inspiration” when making a purchase – where ads are already shown between the mosaic of products and images.