Google Maps It is one of those services that is always evolving, as demonstrated by the enormous amount of functionality and information it has been gaining. since its launch in 2005then only as a web mapping tool. Almost 20 years later it is the most used browser when driving and planning routes, whether by car or by other means, and also a search engine for everything in a given area.even more efficient and practical at times than the Seeker traditional Google.
But in this evolution, features are also lost and now it is the turn of one that was very convenient for both the companies and businesses that are shown on Google Maps and for the users. It is about Google Business Messages.
This feature enables direct communication between businesses and customers through messaging integrated with Maps. A user can, for example, Write to a restaurant you found on Google Maps as if it were a contact in a standard messaging app and make a reservation through this means or resolve any questions you may have before arriving at the location.
Google Business Messages will no longer be available on July 31stthis integration of Google Messages with Maps is coming to an end, after only 6 years of its deployment in 2018. So Google said that its purpose was ‘facilitate communication between customers and businesses without the need to make phone calls’In 2020, it was updated with improvements such as smart replies and auto-replies that could switch to a human agent without interruption to the user, among others.
The closure of Google Business Messages is a process that began on July 15 and has a deadline of the end of this month. Google explains on its support page that ‘after this date (July 31), Developers will not be able to use GBM to allow users to interact with brands‘. Now, companies and businesses that want to continue communicating with their customers must do so. through alternative channels such as WhatsApp or Telegram and include that information in your registration form. Google Business so that it can be consulted on Maps.
‘We know this news can be difficult. As we continually improve our tools, Sometimes we have to make difficult decisions that can affect the companies and partners we work with.‘, Google explained, without giving further details about the reasons for the cancellation of the service.