The mobile phone market in 2023 He was dominated by Apple and Samsung globally, but a regional analysis reveals a more diverse panorama. According to figures Statcounter Global Stats for October 2023, Apple led the world market with a share of the 29.64%followed by Samsung with the 24.68%. However, in certain countries, other brands managed to position themselves as leaders.
Of the 65 countries analyzed, Apple It was the most popular brand in 29highlighting in markets such as Japan (70.23%), United States (56.64%), United Kingdom (53.10%), Australia (61.42%) and Iceland (56.47%). Samsungfor his part, he led in 26 countriesbeing the best selling brand in South Korea (67.72%), Israel (49.35%), Poland (33.75%) and Mexico (23.85%).
Xiaomi, leader in Spain
Other Chinese brands like Xiaomi, Oppo and Tecno They were also consolidated in specific regions. Xiaomi He was leader in Greece, Spain and Indiawith a notable quota of 35.29% in Greece. Oppo dominated in Indonesia and the Philippinesreaching the 17.04% and 15.06% of the market, respectively. For his part, Tecno stood out in Uganda (26.22%)the Democratic Republic of Congo (32.58%) and Nigeriawhere he led with a 26.49%followed by Infinix (20.80%).
In terms of global sales, Apple and Samsung They occupied the first places, but Xiaomiwith him 10.98% of the market, and Oppo, with 5.5%they also maintained relevant positions. On the list of the best -selling phones of the first semester of 2023, Apple had a clear advantage with the iPhone 14 pro maxwho headed sales with 26.5 million of units sent.
The most popular phone brands around the world
AustraliaApple61.42%Samsung25.25%Google2.98%
AustriaApple45.11%Samsung32.74%Xiaomi6.15%
BelgiumApple48.53%Samsung31.70%Xiaomi5.69%
CanadaApple60.66%Samsung24.92%Google3.90%
Samsung Chile33.22%Apple22.61%Xiaomi15.15%
ColombiaApple24.75%Samsung24.67%Xiaomi19.46%
Costa RicaSamsung32.70%Apple24.35%Huawei9.94%
CZECH RepublicApple29.29%Samsung25.18%Xiaomi20.71%
DenmarkApple69.33%Samsung16.59%OnePlus4.15%
EstoniaApple40.07%Samsung29.77%Xiaomi11.16%
FinlandApple35.55%Samsung28.25%Xiaomi9.78%
FranceApple36.15%Samsung28.86%Xiaomi11.97%
GermanyApple39.97%Samsung33.32%Xiaomi9.41%
GreceXiaomi35.29%Samsung31.81%Apple10.50%
HungarySamsung37.63%Xiaomi20.77%Apple20.74%
IcelandApple56.47%Samsung31.08%Xiaomi3.61%
IrelandApple46.43%Samsung33.58%Unknown4.01%
IsraelSamsung49.35%Apple24.59%Xiaomi17.94%
ItalyApple33.42%Samsung28.56%Xiaomi13.60%
JapanApple70.23%Unknown6.69%Samsung6.45%
South KoreaSamsung67.72%Apple27.12%LG2.04%
LatviaSamsung40.36%Apple27.36%Xiaomi15.73%
LithhuaniaSamsung37.29%Apple27.56%Xiaomi18.02%
LuxembourgApple35.17%Samsung26.03%Xiaomi11.13%
MexicoSamsung23.85%Apple22.60%Motorola15.62%
NetherlandsApple45.01%Samsung34.20%Xiaomi4.81%
New ZealandApple44.11%Samsung33.20%Oppo5.87%
NorwayApple66.79%Samsung21.48%Huawei2.18%
PoleSamsung33.75%Xiaomi23.83%Apple14.43%
PortugalApple33.53%Samsung29.99%Xiaomi16.52%
SlovakiaSamsung30.64%Apple24.67%Xiaomi21.14%
SloveniaSamsung40.01%Apple26.88%Xiaomi10.41%
SpainXiaomi27.68%Samsung26.69%Apple23.67%
SwedenApple56.12%Samsung29.52%Xiaomi2.89%
SwitzerlandApple56.73%Samsung27.46%Xiaomi3.79%
TurkeyUnknown36.23%Samsung20.09%Apple18.94%
United KingdomApple53.10%Samsung29.16%Google3.18%
United StatesApple56.64%Samsung26.64%Unknown4.51%
BrazilSamsung37.58%Motorola19.33%Apple17.90%
ChinaUnknown25.25%Apple23.40%Huawei22.66%
IndiaXiaomi20.29%Alive17.89%Samsung14.03%
IndonesiaOppo17.04%Samsung16.54%Xiaomi14.82%
South AfricaSamsung50.23%Apple16.64%Huawei15.37%
PakistanSamsung17.92%Alive13.89%Infinix13.67%
NigeriaTecno26.49%Infinix20.80%Samsung11.91%
BangladeshSamsung19.69%Xiaomi18.75%Alive12.09%
RussiaApple30.30%Xiaomi22.06%Samsung18.86%
EthiopiaSamsung46.70%Tecno17.85%Infinix9.34%
PhiliippinesOppo15.06%Alive14.05%Samsung13.29%
EgyptSamsung25.57%Oppo17.30%Apple14.48%
Saudi ArabiaApple37.08%Samsung22.18%Xiaomi7.43%
KenyaSamsung22.36%Tecno19.02%Unknown14.17%
Dr CongoTecno32.58%Unknown13.14%ITEL11.88%
VietnamApple38.42%Samsung24.97%Oppo15.05%
ThailandApple35.51%Samsung18.83%Oppo13.27%
IranSamsung52.47%Xiaomi27.60%Apple8.14%
RomaniaSamsung44.11%Apple25.27%Xiaomi8.29%
ArgentinaSamsung50.03%Motorola26.38%Apple10.19%
UgandaTecno26.22%Samsung20.26%Unknown16.09%
ALGERIASamsung27.43%Xiaomi21.80%Oppo15.18%
PeruSamsung32.60%Xiaomi21.73%Apple10.64%
UzbekistanSamsung30.59%Xiaomi25.38%Unknown22.39%
MalaysiaApple29.61%Samsung14.54%Oppo12.55%
BulgariaSamsung37.71%Xiaomi18.96%Apple14.86%
MoroccoSamsung36.32%Xiaomi18.45%Apple16.84%