The annual developer conference of Applethe event in which every year presents its main novelties in software, is just around the corner. The company will announce new versions of its operating systemsincluding a Rename –Sustuates the number of the version for the year in which it leaves – and one New translucent interfacebut what It is not expected is that it is focused on Apple developments of artificial intelligenceaccording to Bloomberg.
It is not a secret that Apple has not yet managed to get on the AI train. The Apple Intelligence Announced to hype and saucer on the last wwdc, now a year ago, it only includes some basic functions of AI, and The launch of the Siri’s version with a Apple’s own language model, its main bet, has been postponed until 2026.
Mark GurmanApple specialist in the middle, writes in his latest weekly newsletter power on that Apple needs to return to the race for AI, but that will not happen in this WWDC edition. According to Gurman, within the company There is concern that ‘the conference can be disappointing from the point of view of AI’ and that any announcement in this regard ‘could make Apple’s shortcomings even more evident.
Instead, Apple will opt for a very risky strategy for the times that run and will postpone any important announcement related to AI Until the WWDC of 2026with the hope of ‘convincing consumers that it is an innovative company in this area’. Meanwhile, with companies such as OpenAI, Google, Microsoft and Goal moving at vertigo speed, this approach will further expand the technological gap between Apple and its competitors. In fact, in many ways, Apple’s artificial intelligence already goes behind And it does not seem that Apple will change that impression on this WWDC next day 9.
However, the event will not completely leave artificial intelligence. Apple plans to open its ‘foundational models’ to third partieswhich will allow developers to use Apple technology in small tasks, such as summarizing text, running locally on the device instead of the cloud.
‘Developers can use foundational models To create custom functions in your applicationswhich represents an important (although incremental) step on the path of Apple towards artificial intelligence, ‘says Gurman.
Other functions related to the expected for this WWDC edition include a New battery savings mode promoted by Apple Intelligence, a relaunch of the app Apple translate (now integrated with the Airpods and Siri) and the incorporation of the label ‘With IA’ technology in some existing functions of Safari and Photos.
Apple does not have a high -level own market language modelnot a chatbot equivalent to chatgpt, although users of iPhone 15 and 16 can select it as IA of Siri from iOS 18.2. Nor has it launched tools for creating content or generation of images and video at the level of its rivals. According to Gurman, the Mulberry projectfocused on health, and a Chatgpt competitor with web search They continue in limbo. Apple does have its own llm that approaches the quality of chatgptbut concerns about their precision and disagreements between executives keep him out of the public eye.
The company has maintained an approach focused on privacy and execution in the device itself, What is consistent with its traditional approach to the protection of user data, but limits its ability to compete in power and capacities against the models that are executed in the cloud. If the WWDC last year, with the results seen after one year, can be considered a fiasco, another year without important news in artificial intelligence will begin to settle the impression among consumers that Apple is staying behind. Next Monday, we will leave doubts.