Tiktok has ceased to be a simple entertainment platform for Become a fundamental pillar in large brand marketing strategies. During an event at the Good Rebels offices, specialists in the sector have broken down How Foster’s Hollywood and Starbucks have achieved resounding success in the social network applying six fundamental keys.
Tiktok codes
Among the experts, said Juanmi Díez, general director at Good Rebels Creative, who shared his vision of The evolution of Tiktok as a key platform for digital advertising.
The event also had the special participation of Christian Szary, Tiktok vertical leader, who explained the Tiktok codes and How brands can enter the platform through trends, creators and Tiktok Ads. In addition, Yainire Martínez de Ilarduya, director of Digital Projects and “Head of Social”, shared the success cases of Foster’s Hollywood and Starbucks, revealing key strategies for positioning in the social network.
1. Speak the language of the platform
One of the main errors of the brands is to treat Tiktok like any other social network. To connect with the audience, it is crucial to adapt to your language: spontaneous, fresh and authentic. The brands that succeed on the platform have learned to communicate naturally, avoiding traditional ads.
2. The power of Real Time Marketing
Being up to date with trends and reacting quickly is key. A clear example was the case of Tinter and its controversy with Mercadona. The brand knew how to take advantage of the conversation into networks and generate content that connected with the moment, demonstrating that in Tiktok the speed is fundamental.
3. The role of UGC and tools like Capcut
The content generated by users (UGC) has become a Key tool to enhance the authenticity and engagement of brands. Platforms such as CAPCUT simplify the production of attractive videos without requiring large investments, allowing more creators and consumers to actively participate. Integrate the UGC into the brand strategy not only amplifies the scopebut also strengthens the connection with the audience.
4. The voice of the know-how
Brands should be positioned as experts in their sector. Create educational content or contribute value to the audience helps to build trust and loyalty followers. Starbucks, for example, has used this strategy sharing recipes and barista advice on Tiktok.
5. If you don’t find it on Google, it’s on Tiktok
More and more users turn to Tiktok in search of recommendationsfrom restaurants to fashion tips. The platform has become an alternative search engineand the brands that understand it can position themselves strategically to be discovered by new consumers.
6. Agile, constant and sustainable production
Tiktok content does not need large productions or high budgets. The key is in constancy and creativity. Publish regularly and maintain a dynamic content flow allows brands Stay relevant without the need for large economic investments.
The key to success
Tiktok has made it clear that it is much more than a social entertainment network. With a well -defined strategy, it can become a powerful marketing tool which drives the visibility and engagement of brands. Foster’s Hollywood and Starbucks success cases show that adapting to the language of the platform and Following these six keys can make a difference in the digital age.