Berlin– The Swedish music platform Spotify announced yesterday, Tuesday, the introduction starting next month of a new label to identify the identities of artists generated by artificial intelligence (AI).
Starting in mid-September, the “AI Persona” label will appear on some artist profileswhich will indicate to music listeners on the platform that an artist’s identity may have been generated by artificial intelligence and does not represent a real person, Spotify said in a statement.
The platform considers that music consumers on Spotify “they must be able to trust that the artist behind a song is really who they say they are, something more essential than ever in the era of generative AI”.
The new label is another step in the Swedish company’s goal of making the platform “more transparent and trustworthy” in this new environment after the launch of “Verified by Spotify”, “SongDNA” and “AI Credits” to know how a song was created, and “Artist Profile Protection”. By default, Spotify will not include music from “AI Personas” in its editorial recommendations or algorithmic, the platform indicates in its statement.
“While we believe that all artists should have creative freedom to decide how they want to present themselves, Spotify’s programming is focused on giving visibility to the music of authentic artists who are building a career path in the music industry,” the company said.
Artists can indicate that their profile represents an “AI Persona” through Spotify for Artists, although the platform will not rely solely on self-declaration, but will also review artist profiles to identify those whose public identity, that is, the identity that an artist displays on their profile, including their name and images, appears to represent a photorealistic AI-generated identity.
The platform will start with those artists who have reached certain audience levels, so that these tags cover the vast majority of artist profiles that users visit.
For profiles where Spotify’s review team has applied the label, artists will be notified and given the opportunity to identify themselves as “AI Persona” or file an appeal, the company explains, which will also give listeners the ability to notify profiles of artists they believe represent “AI Personas.”