Facebook, Instagram and X, the video went viral on the main social media platforms and has millions of visualizations, although many people did not realize, until much later, that It was a video made by artificial intelligence. And that is what led Scarlett Johansson to denounce, again, the use of his voice or his face without his consent.
It all started when the rapper Kanye West hired an advertising space during the Superbowl To show a video in which he saw him, in what seemed like the consultation of a dentist, advertising his website, one in which he sells mainly clothes. In this particular case he advertised a white shirt with a swastika black in the center.
Kanye West Spent Millions on A Strange Super Bowl Ad For Yeezy, The Wiped His Website Clean, Leaving Just One item for Sale: A Swastika Shirt. pic.twitter.com/iffwllpjr
– Patriot Vibe (@Copactivity) February 10, 2025
The message raised many ampoules and many demonstrated against. But then artificial intelligence emerged. Instead of being allowed to condemn Kanye West’s cheeky anti -Semitism, Scarlett Johansson and a dozen celebrities, among which Woody Allen, Mark Zuckerberg, Larry Page and Sergey Brin (founders of Google), Lenny Kravitz, Natalie Portman Portman,… and more. All wear a white shirt with a closed hand in which the middle finger stands out and the name of the rapper below. A clear reference to the answer that many had in mind.
The actress of Lost in translation It feels offended by the fact that a video generated anonymously by the one that went viral condemning West for his increasingly strange publications in favor of the Nazis.
“I am a Jewish woman who does not tolerate anti -Semitism or hate speech of any kind,” he explained in an interview. But I also firmly believe that the potential for hate discourse multiplied by AI is a much greater threat than any person who assumes responsibility for it. We must report the misuse of AI, regardless of your message, or we run the risk of losing control of reality”
https://www.youtube.com/watch?v=kgpzkvpb4qg
Unfortunately, Johansson is very familiar with the dangers that this technology presents. At the end of 2023, the star of Black Widow He accused Openai of cloning his voice without his consent.
“I was surprised, I got angry angry and I couldn’t believe that Openai’s executive director, Sam Altman will look for a voice that sounds so disturbingly similar to mine that my closest friends and the media could not notice the difference, ”said Johannson in a statement in May 2024.
For now, none of the other professionals who “appear” in the video have manifested. But given the virality of the video and the people who thought it was real, it is obvious that this type of technology It is much more dangerous than was thought and its impact on society is greater than we believe.