The corporate accelerator Innsomnia Group will meet again in Base2your innovation hub in the Valencia Marinato more than thirty experts and senior managers from publishing groups and communication companies to analyze the present and future of the artificial intelligence in the sector.
The days September 30 and October 1, Valencia will host the second edition of the Ibero-American Forum on AI Applied to Journalism, a meeting that broadens its scope compared to the first edition and consolidates itself as one of the main spaces for debate in Spanish on the impact of technology in the media and communication.
The meeting is headed to journalistscommunication, technology and AI professionals in order to learn first-hand the real applications of the artificial intelligence in the sector. Interested parties can register freeupon registration, through the event website.
Among the main news This second edition highlights the expansion of debate spaces, with a greater number of tables that will allow sharing experiences, positions and strategies on the development of AI in the sector. The Forum also incorporates a greater representation of media and publishing groups, increases the presence of the technology sector and reinforces the participation of professionals from the corporate communication and communication agencies. All with the aim of giving a voice to the leaders who define the advance of artificial intelligence in communication and offering a space for the exchange of knowledge and vision of the future.
The second edition presents a program that goes beyond the presentation of use cases to address the major issues raised by this technology, such as Generative AI. In this way, the tables will analyze issues such as the transition of audiences, the real impact of this technology on editorialsthe transformation of the media business, the risks and responsibilities associated with its use, its application in the audiovisual sectorthe ways of counting artificial intelligence and all the possibilities it offers for the mission of PR agencies and for corporate communication.
More media and a look international
Among the professionals and managers of Spanish media and communication groups who will participate in this second edition are representatives of EFE AgencyÀ Punt, Abside Media, eldiario.es, El Español, Europa Press, Grupo Godó, La Razón, Prensa Ibérica, PRISA, RTVEValencia Plaza, Vocento, Vozpópuli, WILDcom and 20Minutos, among others.
The international nature of the Forum is also reinforced by the presence of media representatives and reference organizations from Europe and America. Among them are Carlos Lauriaexecutive director of the Inter-American Press Association (SIP); and professionals of The Nationof Argentina; or Schibsted News Media, one of the leading media groups in the Nordic countries.
Technologytools and new models
In its second edition, the Forum insists on the connection with the technology sector, which will have an even more relevant role. In fact, the opening will be carried out by Amazon Web Services (AWS) and TensorOpswhile Telefónica will participate with a presentation by Star PillarHead of AI & Analytics Project Delivery at Telefónica Tech, on the afternoon of September 30.
The tech representation is completed with companies such as Xalok-Hiberus Media Labs, S2i Media Solutions and Protecmediawhich will address from different perspectives the tools, solutions and new technologies that are already part of the transformation of the media, as well as UPV Ideas. They are also joined by companies such as Cabify and EDP to reflect on the transformation of corporate communication as a result of the new era of AI, and professionals from ATREVIA, Good Rebels, Kreab and Prodigious Volcano.
A space of reference for the sector
The Ibero-American Forum on AI Applied to Journalism is consolidated in its second edition as a reference space for the analysis of artificial intelligence in communication, backed by the success of a first call that met in December 2025 in Valencia to dozens of media leaders, publishing groups, agencies, tech companies and startups linked to the sector.
The conferences have the support of AWS, TensorOps, Xalok, Protecmedia and S2i Media Solutions, as well as UPV Ideas (Polytechnic University of Valencia) and Valencia Chamberand the collaboration of Generalitat Valenciana, Mercadona and RTVE, as media partner.