The gigantic audience made up of the billions of social media users can basically access two types of content depending on the type of creator they follow. On the one hand, there are those who have original ideas of their own, and on the other hand, there are those who copy third parties.. Meta has detailed how it rewards creators who strive to publish original content on Facebookone of the largest platforms, which is recommended in the tabs Feed and Reels.
According to the company Mark Zuckerbergthese creators receive greater dissemination and access to better income opportunities. Meanwhile, creators who share unoriginal or copied content that does not provide substantial creative value They will be ‘relegated’ and their accounts may lose monetization if they continue to do so.
Meta has updated its content guidelines to explain What is considered ‘original’ content on Facebook. Content is considered original if it has been recorded or produced directly by the creator or owner of a Facebook profile or page. Examples of this type of content are creator vlogs or new episodes, clips, or trailers of a series released by the producers, talent, or network.
On the other hand, if someone duplicates content or makes minor edits to another creator’s post (such as adding borders, changing the speed, or inserting subtitles), will be considered unoriginal content and will be relegated.
If someone includes third-party content in a Reel through remixes or overlays, Meta will consider it original as long as it provides ‘something genuinely new’such as unpublished information, analysis or substantial improvements in the narrative.
‘Limiting yourself to watching, reacting with facial expressions, joining several clips or narrating what already appears on the screen, without contributing anything significant, is considered unoriginal content and will probably be relegated in Feed and Reels,’ warns Meta.
That said, if a creator believes their content has been flagged as unoriginal by mistake, can appeal the decision.
Meta is also testing an improved version of its content protection toolcapable of detecting possible identity theft and allowing creators to report such cases. In the future, it will be expanded to more creators.
Regarding identity theft, Meta states that removed more than 20 million accounts in 2025 for impersonating large content creators and saw a 33% drop in impersonation reports related to great creators. Recently, the company has also announced anti-spam tools for Facebook, Messenger and WhatsApp.