Goal has announced the greatest change that WhatsApp will have since its launch in 2009. Mark Zuckerberg’s company bought the messaging app in 2014 by 19,000 million dollars And for more than a decade he has kept it unusual in his approach, beyond developing new functions; until now. Goal has confirmed that advertising reaches WhatsApp. This new feature of the app is ‘Gradually deploying’Meta explained.
Your private chats with friends and family stay safeat least for now, since the ads will not appear in them. They will do it in the State updatesas is the case with the stories of Instagram.
In addition to the advertisements in the states, Goal will allow paying to promote channels. This means that companies and creators They can do so so that their diffusion channels reach more users, as well as collect subscriptions To offer exclusive content. The company ensures that For now it will not charge commission For these subscriptions, although it is likely that it does not last long. Goal is a company, Not a beneficial organization.
The announcement, logically, does not satisfy any user, so that target has tried to calm the encourage Your chats and personal calls will continue encrypted and unchanged. According to the company, it will only use general information such as your country, language and the channels that you follow To decide what ads show you. However, if you have linked your WhatsApp account to Meta account centerso Your Facebook and Instagram advertising preferences will also apply here.
Yes it has been Much better received on Wall Street. After knowing the news yesterday, the goal actions have uploaded a 2.8 % in operations prior to openingsince investors celebrated the possibility of Finally monetize the more than 2,000 million WhatsApp users.
Ads in messaging apps are not something new. Telegram, for example, shows sponsored messages in large public channels, but also offers an output: with a Monthly Subscription to Telegram Premiumadvertisements disappear and advanced payment functions. Maybe, in the future, WhatsApp offers something similar for those who are willing to pay in order not to see advertising.