Just a few hours are missing so that we can see the new Honor Telephone, the Magic V5, not only the most thin folding in the world, also possessing a Guinness record. With this in mind we have interviewed Bruce Huang, Country Honor Manager in Spain And one of those responsible for the manufacturer has become one of the main referents in Europe.
In terms of brand strategy, ¿Will honor opt for a broader range of products or reinforce the brand with recognized and tested devices?
“In We honor a dual strategy: we consolidate our flagship devices, such as the MAGIC series, which represents our innovative DNA or the Number series that recently incorporated the Honor 400 family, and we expanded our portfolio to offer solutions adapted to different user segments -Huang explains to us -. The recent release of Honor Magic V5, the most fine folding smartphone in the world, It is a clear example of our ability to innovate in the premium segment. At the same time, devices such as the Honor X series or Smart versions demonstrate our commitment to offer advanced technology in all price ranges, adapted to each type of user, demonstrating that innovation and accessibility can go hand in hand. ”
SpanishñA is a very competitive market in prices, ¿How do they plan to balance innovation and affordability?
“España is a key market for Honor in Europe, both for its volume and for its dynamism. It is one of the markets where more smartphones brands operate and, therefore, where there is more competitiveness and differentiating is key to achieving success -adds Huang -. Our approach is to democratize premium technologies, integrating advanced characteristics throughout our range. Honor Magic V5 approaches the folding concept to a broader audience with a designñor ultralight and state -of -the -art technology. The launch ofHonor Magic V5 is a key strategic step to reinforce our positioning in the Premium segment in Spainñto”.
Honor often speaks of AI -centered devices, ¿Can you give concrete examples of how AI apply in your smartphones?
“Innovation around AI – Huang confirms – is a priority not only in our industry, but also in many others. Honor, AI is one of the pillars of our honor Alpha Plan, whose objective is Integrate AI to optimize the use of smartphones and improve the daily life of users. Examples of this are Honor Magic V5, Honor Magic7 Pro and the Honor 400 series, where the AIIMAGE is promoted for professional level photography and the Deepfake detection to guarantee the authenticity of the content.
For its part, Honor Magic7 Pro stands out with its super zoom enhanced by AI, while the Honor 400 series introduces the conversion of image to video to enhance creativity. As for our last folding, with Honor Magic V5, AI not only promotes the advanced edition of images, but also integrates with Google Geminiallowing multitasking on 3 screens to increase productivity and efficiency both in work and in daily life. ”
You have mentioned that magicos integrates that you learn from the user’s behavior, ¿How does this adjust to European regulations such as AI ACT or data protection laws?
“Our priority is to offer innovation without compromising privacy. Magic processes the data locally provided it is possible and aligns strictly with European regulations, including AI ACT and GDPD -confirms Huang -. Honor designñThe AI systems that respect ethical principles, guaranteeing that the user experience is safe, transparent and reliable. Besides, Our AI Agent in Magicos 8.0 Learn from the user’s habits to anticipate their needsautomate tasks and optimize the experience of use in all our devices. ”
¿Are you exploring the incorporation of generative in the device, as Samsung has done with Gauss?
“Yes, we are actively investigating the generative AI to offer new experiences in the device -confirms Huang -our goal is to integrate generative capabilities directly into the magic ecosystem, Starting with functions that optimize productivity, creativity and personalization. These innovations will arrive gradually, always prioritizing responsible use and data protection.
¿WHAT INNOVATIONS IN DESIGNñOr, colors or sustainable materials will we see in the near future?
“Honor Magic V5 is the best example of our commitment to the designñOy innovation -explains Huang -. Beyond record thickness and extraordinary resistance, we have Optimized the battery, together with seven AñSoftware and safety updates, prolongs the life of the device and minimizes electronic waste. In addition, it incorporates a real and integrated AI that enhances productivity with a fluid and personalized experience. All this, in a compact and sophisticated format that raises the standard of folding smartphones. ”
¿What are the peculiarities of the Spanish consumerñol?
“The Spanish consumerñOL values a balance between quality, price and designñOr, but it is also characterized by quickly adopting the latest innovations – Huang points out -. Its renewal cycle, only three toñOs, it requires us to maintain an attractive, updated and varied portfolio. Facing the future, We will extend our offer with the next honor 400 smartwhich will be launched at the end of August, Designñado to offer intelligent functions and excellent value to consumers seeking accessible innovation. In addition, we observe that the Spanish marketñOL demands more and more high performance devices, fluid user experiences and efficient connectivity between products. The growing interest in artificial intelligence confirms this trend, since users seek solutions that simplify their daily life and increase their productivity. ”
The wearable market is growing in Spainñto, ¿Do you plan to launch watches or headphones with your own artificial intelligence?
“Yes. We are developing a new generation of Honor Watch and Honor Earbuds with AI capacities that improve health, sport and connectivity -confirms Huang -. These products will complement our Smartphones offer, reinforcing the honor ecosystem. We bet on a fluid ecosystem between smartphones, tablets, PCs and wearables, for all audiences and price range. In addition, our Honor Choice line expands this vision by offering a range of high quality IoT products, including headphones, smart watches and even smallñIntelligent appliances, developed in collaboration with leading technological partners. Under the concept Honor Connect, these devices use advanced IoT technology to create a connected experience focused on people, accessible and practice, which facilitates the daily life of users. ”
In the long term, ¿Where do you see Honor within five Añyou?
“In Honor We face a highly competitive market with a firm approach: develop useful, intuitive and focused on people, capable of improving their daily life -Huang concludes -. The main challenge is to adapt to the speed of technological change, but we understand it as an opportunity to innovate, driven by the advance of AI, connectivity and new platforms. Our goal is that each device Honor Be smarter, safe and proactive, anticipating the user’s needs. Facing the future, in five AñWe aspire to consolidate ourselves as a global reference In technological innovation, leading an ecosystem of IA devices that transform the user experience ”.