Waste management and urban services face one of their most decisive moments. In a context marked by the climate emergency, regulatory pressure and the growth of cities, Valoriza Servicios Medioambientales has placed technological innovation at the center of its strategy to redefine urban sustainability.
The company works on a clear idea: transform waste management and environmental services through applied technological solutions, capable of improving operational efficiency, reducing environmental impact and reinforcing people’s safety.
In Spain, each citizen generates more than 450 kilos of waste per year, a figure that reflects the magnitude of the challenge. To address this, Valoriza has intensified its commitment to open innovation during 2025, reinforcing its presence in ecosystems such as South Summit, Science for Industry, BIND or Patio Campus. The objective is to accelerate the incorporation of solutions developed together with startups, universities and technology centers.
Open innovation and strategic alliances
The strategy has already translated into alliances with entities such as Tecnalia, ITAINNOVA, the Eduardo Torroja Institute, the Polytechnic University of Madrid or the Complutense University. Furthermore, collaboration with specialized startups makes it possible to test new tools and shorten technological implementation times in urban services.
Among the most relevant projects are SOS Agua XXI, focused on the efficient management of the water cycle; CICLICOM and TECNOCIR, focused on the circularity of industrial materials and waste; o CO2MCHRETE, focused on reducing the carbon footprint in the construction sector through the reuse of waste. VALDESC also stands out, aimed at improving the traceability of construction and demolition waste.
Innovation also extends to citizen participation. Initiatives such as CENTS4PACK promote the correct separation of packaging through incentive systems, integrating citizens into circular economy processes.
Artificial intelligence and digitalization
One of the company’s most significant advances is the incorporation of artificial intelligence and digital twins in treatment plants. Through the DIGITAL WASTE project, Valoriza develops virtual replicas capable of simulating the operation of facilities in real time to anticipate incidents, optimize operating parameters and improve decision making.
The result, according to the company, is greater energy efficiency, cost reduction and data-driven management. Technology thus ceases to be an experimental tool and becomes an operational element with a direct impact on day-to-day life.
Digitalization has also reached internal management. Valoriza has incorporated “PANDO”, a digital co-pilot based on artificial intelligence that centralizes the knowledge accumulated in the organization. The tool allows teams to consult procedures, regulations and previous experiences in a matter of seconds, streamlining operations and improving response capacity.
People-centered technology
One of the most differential aspects of Valoriza’s strategy is its human approach. The company insists that innovation should not be limited to improving productivity, but also contribute to the well-being and safety of workers.
Along these lines, smart devices with automatic fall detection, SOS buttons and geolocation systems have been deployed to reinforce the protection of street cleaning and waste collection workers. In addition, the company has incorporated smart bracelets capable of early detection of heat stroke, an increasingly relevant risk due to the increase in extreme temperatures.
Another notable project is the implementation of Lixo technology to identify waste in real time from the moment of collection. This solution allows you to analyze the quality of separation, optimize routes and improve the overall efficiency of selective collection systems.
The company has also reinforced its cybersecurity systems using tools based on artificial intelligence, such as Zepo.ai, with the aim of increasing technological protection and reinforcing internal awareness against digital threats.
A model based on collaboration and sustainability
For Valoriza, innovation is not considered as a matter of corporate image, but as a practical tool aimed at generating measurable results. Each development must demonstrate technical feasibility, environmental impact and economic efficiency before being scaled to the set of operations.
Collaboration has also become another of the pillars of its model. The company works with public administrations, startups, research centers and investors to accelerate the development of solutions and reduce risks in the implementation of new technologies.
Along with this, continuous training and recognition of internal talent are part of a strategy aimed at integrating innovation into the corporate culture and turning it into a permanent lever for transformation.
In a context in which cities need to be more efficient, resilient and sustainable, Valoriza seeks to consolidate a model in which technology, the circular economy and collaboration allow us to respond to the great urban challenges of the coming years.
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