For a company that has worked the image of innovative over half a century, it is striking how late it usually gets to technological revolutions. The own Tim cookCEO of Apple, recently recognized him in front of his employees: ‘The PC When the Macintoshthere were already smartphones when the first was launched iPhonethe tablets already existed when the iPad or there were already MP3 when we presented the iPod. Apple will play A great role in AI‘. And this role, according to Bloomberg, goes through the creation of its own chatbot that will compete with those of OpenAI, Google, Microsoft and other companies.
In his latest Newsletter published in Bloomberg, the Apple specialist Mark Gurman It informs that the company is effectively advancing in the development of a chatbot with AI. According to Gurman, Apple formed a team called ANSWERS, KNOWLEDGE, AND INFORMATION (Responses, knowledge and information), responsible for working in several artificial intelligence services of their own, including one described as a ‘New search experience similar to chatgpt’.
This new team is led by Robby Walkerformer head of the development of Siriwho was withdrawn from that project and subsequently appointed head of the new working group at IA.
In addition, Gurman points out that the team is developing a ‘Answer motor’ Able to track the web to answer general knowledge questions. ‘An independent app is currently being explored, together with new background infrastructure aimed at promoting search capabilities in future versions of Siri, Spotlight and Safari,’ he adds.
Apple has also begun to hire new profiles with experience in search and motor development algorithms.
Tim Cook’s company has already integrated Chatgpt In the voice assistant Siriallowing users of iPhone enjoy benefits similar to those who have Android with Geminialthough with a lower integration with the operating system and applications. In any case, the previous experience demonstrates that Apple does not usually congenize with third -party services and tends to replace them with their own solutions as soon as the occasion arises.
The truth is that Apple has made promises about the Generative that has not yet fulfilled. News that the company announced at its 2024 developer conference as part of Apple Intelligence They have not seen the light or have made it with errors that have forced the company to withdraw them. This is the case of notifications with news summaries made by AI, who presented flagrant failures such as affirming that the tennis player Rafa Nadal He had declared homosexual. These summaries were removed. But the main promise of all, a complete renewal of the assistant Siriwas postponed next year, 2026.
It remains to be seen how Apple wants to build its AI. A day after presenting a record of records records record, the CEO Tim cook He declared that Apple will significantly ‘its investment in artificial intelligence. In addition, the manufacturer of the iPhone It is now ‘very open’ to make acquisitions in the AI sector. In fact, there have been rumors that Apple would be interested in acquiring Perplexity.