Apple will celebrate next Wednesday September 9 the ‘Surprise and shine’ event in which it could give its catalog of devices a bigger spin than usual. In addition to the expected iPhone 18 Pro and Pro Maxthe company is expected to announce your first folding mobile. It will also be the first launch since John Ternus replaced Tim Cook as CEO on September 1 and his debut before a large audience.
How to watch the Apple event
The presentation will begin on Wednesday, September 9 at 7:00 p.m. in mainland Spainone hour less in the Canary Islands. The event will be held at the Apple Park of Cupertino under the motto ‘Surprise and shine’ and can be followed from the Apple website, Apple TV and YouTube.
The base iPhone 18 could wait until 2027
Those who hope to renew their phone with the most economical model of the new generation they are not in luck. According to Economic Daily News, which includes statements from managers of Pegatron, Apple’s supplier, The base iPhone 18 would arrive during the first quarter of next year. Its launch could coincide with those of the iPhone 18e and a new iPhone Air.
The iPhone 18 Pro points to higher prices
The iPhone 18 Pro and Pro Max will be the stars of September along with the possible foldable. The leaker Digital Chat Station points out that both will have higher capacity batterieswhile other information collected by 9to5Mac points to a smaller Dynamic Island. Analyst Ming-Chi Kuo also anticipates a camera with variable aperturewhich would allow the amount of light entering through the lens to be regulated.
Mockups published by The Verge suggest four colors for this generation of phones. The options would be black, silver, light blue and a dark cherry purple.
The renewal also points to a price increase after the increases that Apple already applied in June to Mac, iPad, HomePod, Apple TV 4K and Vision Pro. Days before, Tim Cook had warned in an interview with The Wall Street Journal that the increases were ‘inevitable’ due to the increase in memory and storage costs. It did not then specify how much prices would increase or which devices would be affected.
The first foldable iPhone
The most important novelty of the event would be Apple’s first folding phone, provisionally known as iPhone Ultra either Foldaccording to the leak of the day. Images of an alleged mock-up published by The Verge in April show a wide device with a passport-like formatsimilar to Galaxy Z Fold 8 from Samsung and Xiaomi 18 Fold. The arrival of this model would allow Apple to compete in a category in which its main rivals have been working for years.
The ceramic Apple Watch could return
Apple watches could also be renewed after the arrival of the Series 11 and ultra 3 last year. According to Bloomberg’s Mark Gurman, the Series 12 will recover the option of ceramic box and would release new colors and strap combinations, although without a major redesign. New health features are also expected, such as continuous heart rate measurement.
New AirPods, although still without cameras
The AirPods 4 They have been on the market for two years and could receive a replacement during this presentation, but it would be a continuous update with a possible new chip and health sensors. Recently leaked camera headphones would have to wait as Gurman puts their launch in 2027.