It was seen coming and now it is a certainty confirmed by Google. The Pixel 11 that the company is going to present in just over two weeks will be more expensive than the previous generation. But not only the Pixel 11, but The entire family of Pixel devices is going up in pricewhich also includes models currently on the market and the PixelWatch. This is what has been stated Shakil Barkatvice president of Google Devices and Services, to 9to5Google.
The reason lies in the rising cost of memory that began last fall and to which Barkat puts figures. Based on data from Morgan Stanleythe manager points out that ‘there has never been a rise in memory prices like the one the world is going through now’ and that the cost of RAM has multiplied by sixso that 1GB RAMwhat cost $2.85 in 2025, has now been put into 12 dollars.
Google has ‘protected our consumers from supply fluctuations for as long as possible’, but that is over. ‘Economic conditions have changed fundamentally and we are not immune to it’he states.
As a consequence, not only will the Pixel 11 come out at a higher price than the Pixel 10 from almost a year ago, but ‘Pixel phones currently on sale’ will be affected. In fact, the entire family of Pixel devices will experience price ‘adjustments’ that ‘will be applied dynamically to adapt to the reality of supply’. Google’s hardware range also includes Pixel Watches.
The price increase could cover up to Pixel 9alaunched in 2025. The Google store catalog in Spain currently shows the entire Pixel 9 and 10 family, but The Pixel 9 and 9 Pro appear as out of stock and, with the Pixel 11 just around the corner, it is to be hoped that they will soon disappear.
This will not be the only effect of the rise in memory prices. From recent leaks from reliable sources, we already know that the more affordable Pixel 11 and Pixel 11 Pro will likely cost 100 dollars more than its predecessors. Furthermore, the latter will see its RAM memory reduced. from 16 to 12 GB. The base version, which increases storage from 128 to 256 GB, will have less RAM, while the 512 GB and 1 TB will maintain 16 GB.
Barkat stressed, however, that Google is not simply making its devices more expensive. The company is trying to address the RAM problem by an ‘aggressive engineering’ job aimed at reducing Android’s memory requirements and its application ecosystem. The goal is that users can enjoy a smooth experience even with a lower amount of RAM. In any case, if you are thinking of buying a Pixel that is not the latest generation Now is a better time than it will be starting August 12.