Last night, in the Avenida de Reina Victoria, the Hotel VP Metropolitano presented its complete renewal and Your new Sognio concept. The VP Group seeks, through this first hotel under this idea that sounds like Italian, to challenge the culture of stars, a standard that has already become obsolete for many customers. “Years ago, after opening our first five stars, we realized that we were wrong about what people consider luxury and began to focus on personalized attention and design,” he acknowledges Javier Pérez, General Director of the VP Group. For him, “the key is people.”
Also admits that «Sognio is not a dream in Italian, “He laughs- but it sounded so well that we decided to baptize the concept. For Javier Pérez, the first impression is essential: «I think a lot that an adequate welcome can mark an entire stay. In the sector we know him as Welcoming Luxury ». Although the concept of Sognio has begun to implement in this hotel stuck to four roads, they hope to extend it to two other of its hotels in the capital. In fact, Javier is now concentrated in the expansion: «We will begin to extend our concept working for third parties, as we are going to do in Menorca. We will manage for a ten -year contract hotels and real estate of foreign investors that attract our business model or hospitality idea ».
In addition to the design and attention, for this hotel group “the third leg is gastronomy”, such as the one exhibited by the new restaurant presented yesterday in Reina Victoria and that will definitely open its doors at the end of this month. Javier insists that although “despite having first -level chefs, we prefer to bet that our gastronomic firm is the location of each restaurant.”
From his experience, he says that «it is very important to select which criticism of listening and differentiate it from what seeks something in return ». At the same time, he suggests having its own quality meters, such as a “Mistery Guess”, to know firsthand the weaknesses and strengths of your service.
Located a few minutes from Spanish, he considers that this building is especially sensitive to the cancellation of concerts at the Santiago Bernabéu: «In a study we have estimated that this hotel loses 250,000 euros a year for concerts that are no longer held at the Bernabéu. I understand that the neighbors do not want seven concerts followed by Taylor Swift or Bad Bunnybut Madrid cannot be allowed to miss its best facilities and lose so many opportunities and income. You have to be tolerant ». In the other way, it stands out as very favorable for the capital to house events such as the NFL, Formula 1, or the World Cup in a few years. «By 2030 I already have half From the rooms of a hotel, ”says Pérez.
However, he acknowledges being “aligned with Madrid that are building Ayuso and Almeida.” «Public-private collaboration is being the key for Madrid to be so fashionable. Although others do not, I am proud that they do defend our values ». Thus, it also refers to the protests that are happening these days and that threaten the end of the cycling lap this weekend in the city center: «It is something terrible. The people He is not aware of the damage they do to the image International of Spain. They do have the right to demonstrate, but not to boycott and endanger a competition so all the professionals who participate ».