Located in the heart of the Massif of Écrins, at 1,400 meters of altitude and surrounded by allerces forests, this iconic French resort opens its doors during this summer to demonstrate that the tourism of the future is in the French Alps, with a proposal that goes beyond the fleeing of heat, but also as an immersion in the mountain as a lifestyle, with sport, local gastronomy, sustainability and well -being Contemporary luxury.
Club Med is the visionary brand that since its creation opted for a format in which not many believed: the “All included premium”. Today celebrates 75th anniversary in the mountains and announces its expansion worldwide, highlighting the seal they have left for so many years.
An engine in the Alps
The Redesign of Club Med Serre Chevalier is not limited to its ecological infrastructure or to the use of renewable energy. One of the most outstanding bets of the resort is its commitment to local economic development and support for professional talent. What would be the local economy without the chain? To the hundreds of jobs depend on the hotel, the tertiary collaborators and suppliers are added, who are also beneficiaries of the hotel. With the opening of the resort during the summer months, it is expected to dissecting tourism at the resort that depended on winter.
The gastronomic offer prioritizes proximity products and recipes that reinterpret the alpine tradition. They have managed to make fondue meaning at every moment of the year. Since handmade cheeses to mountain honey, the resort works with fresh products that it has to guarantee freshness and traceability, while dynaming the economy of the region.
Another way to support the immediate environment is visits to surrounding peoples as Briançon or the Écrins National Park, World Heritage for UNESCO. This connection with local culture and history adds an enriching dimension to the stay, allowing tourism to directly benefit the protagonist community.
Through the Happy To Care program, Club Med establishes sustainable and responsible practices in all the operative phases of the resort, from construction to daily management. This includes the reduction of single -use plastics, active recycling, energy efficiency and responsible consumption of resources. While this is already a great relief for the environment, from the brand they like to recognize that “there is still a long way forward.”
Holiday sport
Among other traits of the future traveler are well -being and sport. Today, exercise and holidays are not incompatible, on the contrary, they are a new way of taking care and connecting with other travelers and the environment, while enjoying. With the All Inclusive Premium, Club Med Serre Chevalier It puts available to its guests a wide range of outdoor activities: from mountain cycling in the mythical ports of the Tour de France to panoramic hiking, rafting, climbing and kayak, all included in the room, with professional equipment and specialized guides. For those who prefer rest and introspection, the resort offers outdoor yoga sessions within the program Yoga by Habersonas well as the exclusive Spa by Payot, where relaxing becomes a true welfare ritual.
ANDL Kids Club He welcomes children from 4 months to 17 years with recreational, educational and sports activities adapted to each age, always under the supervision of a highly qualified team. In addition, during the summer season, children under 6 years old stay free, making this experience an ideal option for families seeking quality, security and comfort. Far from extreme heat and mass tourism, the mountain offers a serene, active and revitalizing environment: the new luxury of reconnecting with oneself and nature.
In the year of its 75th anniversary, Club Med not only celebrates its longevity, but its ability to have imagined tourism before the world knew where it wanted to go. What one day was an audacity, today is a reference that makes a difference. Club Med is much more than the stay: it is part of the life and training of both its team and its returning customers. Internal talent is cultivated and expanded without geographical or professionals, while customers can learn more from different activities and sports each season.
The rotation of collaborators is a enriching part of the brand, a chef can become a dancer, a receptionist in artistic coordinator, and who begins his way between mountains can, if he wishes, finish his season under the palm trees of Bali. This dynamism is part of its DNA: the commitment to people, even in the most uncertain moments, as was the pandemic, when the group prioritized to keep its team, form and prepare it to return more strongly.
And from that height, Club Med Serre Chevalier is consolidated as the symbol of a new era of tourism, where the tourist opens the mind to live an alpine summer. Resorts like Valmorel, La Rosière or Arcs Panorama They share this vision: offer fresh, active and sustainable alternatives against extreme heat and mass tourism. Here, well -being is not an extra, it is the starting point. For the brand, it is no longer just about choosing mountain, sea or nature, but about choosing a community. Because the future of tourism is not at the top of the ranking, but in the depths of our way of traveling.
