We live in an era of constant transformation, where one of the most significant changes – and with the greatest impact on the business world – is the technological revolution. In particular, artificial intelligence (AI) is reconfiguring the way organizations operate: from how decisions are made and opportunities are identified, to how complex problems are solved and key processes are redesigned. For companies that seek to maintain their relevance and competitiveness, the integration of AI must be understood as a complementary tool to human talent. It is not about replacing workers, but about enhancing their ability to generate value. Automatize repetitive tasks, identify patterns in large volumes of data and improve the speed of response to changing scenarios are just some of their immediate applications.