Despite being one of the most relevant technological claims of the last decade, artificial intelligence remains a curiosity for most non -scientific professionals. This, according to a recent report by the Audio Jabra firm, is because There is still an important gap between its perception and its real implementation.
While managers are optimistic about the potential of AI, the report points out, in many cases they still lack the vision or skills necessary to implement it effectively. So, while 85% of business leaders have interest in AI And 84% fully trust their abilities, the vast majority, 82% recognize that they would need to better understand how this technology could improve work efficiency.
This ignorance translates into difficulties and doubts when integrating AI into daily operations. The result? Only 26% of Spanish professionals use it in their day to day… Although about two thirds consider that they could improve their work, allowing them to delegate functions and save time.
On the applications and tools with greater projection, the respondents highlight the audio (82%) and video (81%); as well as assistants such as Chatgpt (84%) and Co -cilot (79%). To better understand this disparity, between the adoption of AI and the perception of its usefulness, We talk to Esteve Almirall, professor of ESADE and author of the book What to do when everything changes.
“Adoption depends on many factors -explains in telephone conversation Almirall -among others, for example, on The competitive intensity of a sector. If a sector has a very low, zero or negative competitive intensity, (such as public administration), of course, the incentive of adopting is zero or even negative.Basically, it will depend on what is applicable and the competitive intensity that lives that organization or company. An AI is not applicable if you have a bakery. But if you have a digital business, that will radically transform your company. ”
The Jabra report, a Survey conducted to 4,200 workers from 14 different countries, including Spainalso It emphasizes that, to avoid falling into the AI Washing (the exaggeration of the use of AI), companies must have adequate technological solutions, as well as actively involve all employees in the deployment and use of AI.
In order to make good use of artificial intelligence in their work, 6 out of 10 Spaniards believe they would need to learn new skills. And, almost half, it is possible that professionals who dominate AI replace those who lack knowledge about it. In this sense, it is important that organizations adopt a proactive approach to training; Above all, as generative applications such as chatgpt or platforms such as Microsoft Copilot continue to gain popularity. And popularity is growing for a simple reason.
“To use an AI, Should we do physical facilities, such as Ethernet, new? No, they are the same facilities you had to use a smartphone. What does it mean to adopt a smartphone? Buy it -confirms Almirall -. If you can buy it, you can adopt it. There is no barrier. In artificial intelligence, barriers are even more scarce. You don’t even buy it, because they are free. There is not even that. You simply need internet access and know how to use a browser. If technology is useful and it serves you, then everyone adopts it. And in this case it seems useful and seems to serve many people. Therefore, everyone adopts it. ”
In conclusion, the report proposes that, through learning and development programs for leaders and teams, companies will be able to overcome the skills gap and promote a deep understanding of this tool. In this way, a homogeneous adoption of the AI that maximizes the efficiency and innovation in all teams. “Without a clear strategy -the report ends -, integration could be perceived as unconnectedleading to its underlying and the loss of the opportunities it provides. ”