The AI ​​will change the rules of the game

“Artificial intelligence (AI) will change the rules of the game”. This was stated by the current European curator of technological sovereignty, Henna Virkkunen, in her speech at the Mobile World Congress (MWC) this year, one of the most prominent technological events worldwide that was held in the Gran Via de Fira in Barcelona from Barcelona from March 3 to 6. Nevertheless, The telecommunications sector has been demonstrating that it is at the forefront of the adoption of this new technology With the aim of improving their efficiency, dealing with emerging threats and, of course, satisfying the expectations of their customers.

For its part, Telefónica brought to its stand a demo with a comprehensive service for autonomous drones in collaboration with Nokia. This proposal allows, thanks to 5G connectivity, the AI ​​and a remote control center, plan and run safe and efficient flights. In this way, these aircraft may control critical infrastructure, transport sanitary material or prevent fires, among other complex tasks. Also, to expand the use of this technology, The Teleco launched last January the “Telefónica Tech Genai Platform” platformTo help companies create customizable virtual assistants.

The Swedish multinational Ericsson took advantage of these days to show attendees to this event The interconnection between AI and mobile networks. And it is that by integrating this new technology into their solutions, they address the efficiency, network performance and sustainability, that is, the main critical challenges of its customers.

The Chinese technological giant Huawei was, another year, one of the great protagonists of the MWC and presented in its stand different use cases based on artificial intelligence and focused on all kinds of customers. In this sense, They showed an application to convert texts into videos “Being as precise as possible.” “This is having a certain impact not only on people who work on social networks such as` `influencers ”, but also in those people who cannot generate complex audiovisual content,” they explained to this newspaper from Huawei.

Another case of use is the Virtual Meta Studio, a Huawei Cloud tool in which an avatar can be created with a human face with which the client can speak with this artificial intelligence to hire some service or request information.

In addition to the great telecos, different institutions, companies and startups also showed in the Pavilions of the Gran Via de Fira de Barcelona the different applications that this new technology can have.

For its part, The Spanish Low-Cost Vueling, presented a new virtual assistant based on generative artificial intelligence that is operational on its website and that resolves complex doubts about reservations, billing or the check-in process, among others.

BBVA bank also took advantage of the MWC to announce that you are preparing new agents based on artificial intelligence to help managers offer an improvement in customer service.

The promoter of the Catalan health sector Biocat welcomed in its pavilion different leading companies in the use of AI for the “diagnosis, treatment and monitoring” of diseases and the optimization of administrative and health data.

«This year we have clearly seen the speed with which technology is remodeling the world around us. What happens in the MWC does not stay in the MWC, but causes a real change», John Hoffman, CEO of the World Employer of the Telecos Gsma.