You’ve probably heard it before, but you still don’t know who it is. With a powerful voice and an empowering message, the song “Now I am my priority” has become a viral phenomenon on social networks in recent weeks.
But the surprise behind this success is that she is not a real singer, but a musical project developed with Artificial Intelligence.
His name is Nyla Stone and, although it is unknown who is behind its creation, in the credits of its songs in Spotify appears Desireé Perea Garrido as composer, producer and synthesizer manager.
An emotional soul and blues musical project
In the description of her YouTube channel, Nyla Stone presents herself as a musical project of “emotional soul and blues”in which each song is born from “real experiences and moments that leave a mark.”
The project explains that it combines artistic creation with Artificial Intelligence tools for the production of voices and instrumentation, although it highlights that the letters have a human origin and are inspired by experiences, emotions and personal and transformation processes.
“Each theme reflects stages such as love, loss, growth or rebirth,” points out the channel’s description, which defines Nyla Stone’s proposal as music that seeks not only to be heard, but also to accompany those who identify with her stories.
Nyla Stone’s popularity has also been reflected on streaming platforms. Only on Spotify, it already exceeds 875 thousand monthly listeners on Spotifywhile “Now I am my priority” is approaching 5 million views.
The success has also transferred to YouTube, where it has accumulated more than 39 million views. Only the video clip for “Now I am my priority”, generated with Artificial Intelligence, has accumulated more than 4.8 million views, and many of its songs already exceed one million views.
However, Nyla Stone is not the only singer who is part of an increasingly visible trend in music generated with Artificial Intelligence.
Other projects like Lia Monroe and Ruby Black They have also begun to gain followers on digital platforms, demonstrating that this type of musical proposals are beginning to find their own audience.
Recently Spotify announced that starting in September it will identify artist profiles created with artificial intelligence with the “AI Persona” labelwhich will flag when an artist’s public identity may have been generated by AI and does not correspond to a real person.