Rex4media has been growing for years in an increasingly competitive market. What has been decisive in turning the agency into a marketing benchmark in Mallorca?
It has been decisive to understand each client’s business and maintain a high level of demand for more than twelve years. We have worked with companies in sectors such as architecture, construction, real estate development, restaurants and hotels, where brand image and the ability to reach the right audience have great value. This experience has allowed us to combine knowledge of the Mallorca market with a national and international vision. Our position has been built with continued work, relationships of trust and a constant evolution of our services. The recognitions we have received support that journey.
They define themselves as a boutique agency. What does that model really mean in a sector where many companies are increasingly seeking more scale and automation?
For us, being a boutique agency means getting involved in each project and designing the service around the client’s needs. The proposal starts from understanding your company, its objectives and what makes it different. From there, we choose the actions that make sense for the business. That model is supported by technology and automation: they can help us work with more agility and dedicate more attention to analysis and the customer. The value of the service is in professional judgment, attention to detail and the quality of the relationship.
The agency incorporates GEO positioning, market research with synthetic people and advertising campaigns in ChatGPT ads to respond to new business needs
They talk about offering a close and personalized service. How do you manage to maintain that level of attention when the number and complexity of projects increases?
Closeness is sustained with organization and coordination. For us, it is essential that the team shares a clear vision of the client’s objectives and that the different specialties work connected. It also involves listening, explaining decisions clearly, and reviewing priorities when the business changes. A company may need to capture demand at one stage and reinforce its positioning at another. Maintaining personalized attention requires recognizing these changes and adapting the work. Our criterion for growth is to maintain the ability to get involved and accompany each project well.
The agency works from strategy and branding to web design, digital advertising and positioning. What does it do for the client to have that entire journey within the same team?
It provides coherence and facilitates management. The strategy defines who we want to reach and what value we offer; branding expresses that identity; The website turns it into an experience and an excellent letter of introduction; and campaigns and positioning help connect with the public. When these decisions are made in a coordinated manner, each action reinforces the others. That is our 360 vision: acting as an external marketing department that understands the entire business and combines the appropriate services. The client gains a common direction and can value the work based on their objectives.
Its boutique model is committed to personalized attention, specialization and coordination of strategy, branding and digital advertising
AI is transforming the way we do marketing. What changes has Rex4media already introduced in the way you work and what do you think is still to come?
AI has already expanded the way we approach visibility and the services we provide.
we offer. At Rex4media we want to be a leading marketing agency in Mallorca and, therefore, we have incorporated GEO positioning, aimed at improving how brands are understood and found in tools such as ChatGPT or Gemini. We also offer market research with synthetic people, automation and development of tools and agents, adapting the proposal to each business need. This requires connecting even more marketing and technology.
We believe that we will see greater integration of these solutions into company processes and the way they search for information. Our role will be to help choose useful applications and maintain professional judgment and human review.
What value do awards and recognitions have for a client when choosing an agency?
They provide an external reference on the quality of the work. The German Design Award 2026 and the DNA Paris, both on the NU Mallorca website, along with the MUSE Creative Awards Gold 2026 and ICONIC AWARDS 2026 recognitions for Minimal Studio, highlight our ability to transfer a brand’s identity to the digital environment. Added to this is the Google Partner Premier 2026 distinction, linked to our specialization in advertising on Google. Ángel Cabezas, CEO and founder, has also received the Executive of the Year Award in Communication and Specialized Marketing from La Razón.
They are recognitions from different areas that help the client to know our capabilities. For us, they increase the responsibility of maintaining that level in daily work. Trust is consolidated with attention, transparency and the contribution of each project to the client’s objectives.
In a sector in which tools and trends change at great speed, how do you manage to combine specialization with the ability to innovate without chasing every new fad?
Specialization provides criteria for deciding where to innovate. Knowing a sector and its needs helps to assess whether a tool can improve recruitment, user experience or work efficiency. Our continuous training and collaboration between strategy, design and marketing profiles allow us to analyze these possibilities from various perspectives. A technology deserves to be incorporated when it solves a specific need and we can evaluate its usefulness. AI opens up very interesting opportunities, but each proposal must have a clear purpose and fit with the company’s objectives and resources.
What is Rex4media’s next challenge for the coming years?
Our next challenge is to consolidate Rex4media as the best agency in
marketing and artificial intelligence in Mallorca and expand the value we bring to our clients. We want to deepen the connection between business strategy, brand, recruitment and technology, and help companies adapt to new ways of searching for and choosing services. We also aspire to develop more national and international projects from Mallorca. This growth must preserve our boutique essence: close attention, tailored solutions and demanding execution. Our ambition is that the talent and quality of the work done here continues to gain recognition.
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