Washington – The social network TikTok will begin this Thursday to label and identify the content created with tools of artificial intelligence (AI) using Content Credentials technology that allows establishing the origin of images.
TikTok's chief operating officer, Adam Presser, announced the measure in an interview broadcast this Thursday by the American television network ABC News.
“We want the public to have the ability to understand what is reality and what is fiction”Presser declared.
Content Credential is an open technology promoted by a coalition of companies (including Agencia EFE, Google, Intel, Microsoft, OpenAI and Adobe, as well as TikTok itself) grouped around Content Authenticity Initiative (CAI) and Coalition for Content Provenance and Authenticity (C2PA).
This technology allows information (metadata) to be inserted into images (whether photographs, videos or illustrations). As images are edited or processed, Content Credential creates a history that can be consulted by users.
OpenAIthe company of ChatGPTalready announced at the beginning of the year that its synthetic image creation system, called DALL.E 3, will insert Content Credential in the content it generates and that it will do the same with its video generation system, known as Sora.
Meta, the company Facebook and instagramalso announced in February its intention to begin identifying synthetic content on its platforms.
But TikTok becomes the first social network to incorporate this technology.
It is estimated that from 2022 to mid-2023, around 15 billion images will be created by artificial intelligence systems.