This afternoon, at 19:00 hours in Spainthe most anticipated event will take place Apple throughout the year. Like every September, the company led by Tim Cook will broadcast the keynote in which it will present the new generation of iPhone mobiles along with other new hardware and software. In the first section, new Apple Watch and AirPodsand in the second, AI Apple Intelligencewhich Apple teased at the last WWDC in June, but which, according to rumors, will not be available from the start but will arrive with the first update of iOS 18, 18.1, approximately a month after the launch of the iPhone 16 and the operating system.
The expectation that Apple has generated with the new iPhones this year is above usual, even though no substantial changes are expected in the design of the devices, something that should take place in the next generation, with the iPhone 17So what are the reasons why Apple lovers might want to make the jump to the iPhone 16? A survey conducted by Sellcell 2,000 iPhone users in the United States have the keys.
Neither AI nor design: this is the reason why most people will decide to buy an iPhone 16
According to the results, there is a high purchase intention for the iPhone 16, with a 61.9% of respondents who They hope to renew their iPhone this fall with some of the models presented today: iPhone 16, Plus, Pro and Pro Max. Not everyone will do it with a new generation iPhone, but another 5.1% will do so with models from previous generations.
The main factor that will decide your purchase is not a hardware or software innovation, but something much more mundane: the price. For a 30.9% of those surveyed, this is the fundamental aspect, and a competitive cost will make them opt for the device.
The second factor will be a hardware novelty, the rumored new thermal control system that will prevent the iPhone 16 from overheating or doing so lesswhich in addition to allowing for more comfortable use will reduce throttling problems. That is, when a processor reduces its operating frequencies, thus reducing performance, when it gets too hot. 26.8% of survey users stated that this factor would positively affect their purchasing decision.
Thirdly, with a 21.9%the characteristics of artificial intelligence are another novelty that will boost the purchase of these devices. This cannot be extrapolated to Europe, given that, barring a last-minute surprise this afternoon, Apple has no intention of launching them immediately in this part of the world due to the doubts raised by the regulations of the Digital Markets Act.
A Faster and more efficient processor is the determining factor for the 21.5%. Larger screen size In the Pro and Pro Max models it is for the 19.3%. The rumored action button programmable for the entire range, rather than just the Pro models, for the 19%. The new capture button with zoom function, for the 17.7%. Adoption of the standard Wifi 7 is another reason for the 15.6%. The module of cameras arranged vertically, for the 13.8%and the new colorsfor the 13.5%.
While some of these new features are taken for granted, others will have to wait until this afternoon’s presentation to find out if they finally become a reality with this generation.