Technology, as a tool, has extremes. Nuclear energy can be used to destroy or power a city. The same goes for genetics or the Internet: they all have a bright side and a dark side. And artificial intelligence is no exception.We can use it to discover new therapies, improve medical diagnoses, or ask if we are more or less intelligent, depending on the color we like.
This is what a recently published article claims, which points out that, According to AI, blue is one of the colors most closely linked to intelligence. because “it can improve concentration and productivity, making it a popular choice among professionals and academics.”
Green is also mentioned, which is typical of “creativity and innovative thinking.”. AI has identified that people who prefer green tend to be more creative and open to new ideas.” Another option is yellow, the color of “wisdom and mental agility. This bright and cheerful color can stimulate the brain and improve memory.” And finally, he suggests purple as a “smart” option..
On the other side of the scale are brown (those who choose it “tend to score lower on tests of creativity and problem solving”), andl gray (a neutral color that can evoke feelings of indifference or lack of energy) and blackassociated with “feelings of pessimism or negativity.”
Is that so? The reality is that the article does not cite any source nor mention which artificial intelligence (ChatGPT, Midjourney, Siri, Alexa…) made such claims. At the same time we have the problem of color perception by an AI. Humans perceive colors based on a complex system that involves physics, optics, and neuroscience, while AI receives information from humans: algorithms show it how and what colors are.
Finally, there is no consensus in the scientific community regarding a relationship between colors and intelligence.However, in the area where one AI can indeed provide help when it comes to detecting people with characteristics that we associate with intelligence (humor, creativity, empathy…) is in the field of human resources.
Sapia, a company that uses AI software for recruiting, has published a study on the subject. “All candidates conduct an interview with a chatbot – explains the study -. By not using demographic data from other sources, such as CVs, The process does not take into account gender, race and characteristics which are not relevant to the selection of candidates.
Research validates the accuracy of the AI approach. So an AI can help us determine certain characteristics linked to intelligence… at least those that programmers have given it.