Although the logo representing the Paris 2024 Olympic Games was unveiled in 2019, the closing of the Tokyo Olympic Games marked its official launch on a global scale. From now on and for the next three years, this logo will be omnipresent in all actions and events related to the Olympic venue.
Creation and meaning of the logo for the Paris 2024 Olympic Games
The branding of the Paris 2024 Olympic Games The new design was created by the Royalties-Ecobranding agency. This new design represents a break with the image of the initial application and has been the subject of criticism, mainly for not clearly representing sport.
However, according to its designers, two of the three elements that make up the logo are unmistakably Olympic.
Logo Description
The logo of the original candidacy was clearly Parisian, based on an Eiffel Tower which formed the number ’24’. In contrast, the current logo has no direct references to the City of Light. This new design features a golden circle framing a flame and forming the face of a woman.
The golden colour evokes a gold medal, and the flame represents the Olympic flame. The female face alludes to ‘Marianne’, the personification of the French Republic.
The typography used for ‘Paris 2024’ is inspired by Art Decoan artistic movement closely associated with Paris and current in 1924, when the city also hosted the Olympic Games.
Meaning of the logo
The inclusion of ‘Marianne’ aims to highlight that the 2024 Games will be an example of effective gender parity, recalling that in Paris 1900, women were allowed to participate in the Olympic Games for the first time.
The Organizing Committee also stresses that the logo symbolizes the ‘revolutionary’ character of the Olympic Games, reflecting the values of the French Republic and its belonging to the people. The logo will be common to both the Olympic and Paralympic Games, with only the emblem changing.
Despite its deep meaning and symbolic elements The logo has been criticised by some, who compare it to that of a beauty salon. However, regardless of these opinions, this will be the image that will represent Paris 2024 for the next three years.