Netflix premiere The Eternalutaseries based on the classic Argentine comic of the same name, last April. The production starring Ricardo Darínwhich tells what happens after a toxic snow falls on the world, quickly became another success of the platform that has now jumped back to the present. The reason, artificial intelligence.
Netflix has revealed that He used generative to create a scene in which a building collapses. During the last presentation of results before investors, the executive co -director of Netflix, Ted Saraondos, explained that the Argentine series includes ‘The first final footage generated with generative that appears on the screen in an original series or film by Netflix, Inc.’ The scene in question is shown around the 59:49 minute of episode 6last of the season.
‘The creators wanted to show the collapse of a building in Buenos Aires. So our team of ILine (The innovation group in production within the study of visual effects Scanline, owned by Netflix) collaborated with its creative team using tools enhanced by AI. In fact, this sequence of visual effects was completed ten times faster than with traditional methodsand its cost would simply have not been assumed for a series with that budget, ‘Saraondos explained.
The manager added that the spectators remained ‘Enchanted with the result’although the fact that this is news several months after the premiere indicates that no one noticed the use of this technology in production.
The platform is open to use more and more generative in its series and films. For Saraonds, this technology ‘It represents an incredible opportunity to help creators make better movies and series, not just cheaper.’
‘Our creators are already seeing benefits during production, as in the preview or scenes planning, and of course on visual effects’he said. ‘Before, only projects with large budgets could access advanced effects such as digital rejuvenation’.
It is not the only use that Netflix is giving to the generative AI. During the same presentation of results, the other executive co -director, Greg Peters, highlighted the potential of the generative AI to improve customization and recommendations on the platform. He said they are already testing a function that allows users ask suggestions through conversational phrases as: ‘I want to watch a movie from the 80s that is a dark psychological thriller’.
In addition, Netflix had already announced that in 2026 he will show Interactive ads generated with AI in their series and movies to the subscribers of the plan with advertising. Peters also said they are working to allow the use of generative AI in more and more advertising spaces.