If you are one of those who have a account of HBO Max And share it with friends or family outside your home, there is little left to finish the good. As he pointed out JB PERREETTEresponsible for streaming and video games in Warner Bros. Discoverythe company will become more ‘aggressive’ To prevent this practice.
Until now, HBO Max had limited himself to sending warning messages to the users he identified as ‘higher level of use’. This approach was to give the notice and alert to the offenders of the terms of the service that was approaching a change, but Without cutting access to the platform. However, HBO will begin to be firm with these users from next September, starting with the United States, with progressive hardening throughout the rest of the year.
‘In September they will begin to see that the message that until now has been quite smooth and cancerous begins to be more rigid and forces people to act‘, said Perrette.
Why this change now? It worked for Netflixdespite the initial controversy that this measure had. The platform experienced more growth of 128.9 % in new highs in the United States during the month after its implementation, with almost 3.5 million of new subscribers only in June 2023. At the end of that year, he had added 13.1 million of subscribers more alone in the last quarter. Warner Bros. Discovery has taken note and wants his share of the cake.
Perrette has assured that now the company can determine who is a legitimate user and who does notbeing able to differentiate if it is traveling and for that reason connecting outside its usual location or if the account is being shared, thanks to months of testing of their detection filters.
The most forceful approach will begin in the fourth quarter of the year, when The messages will require an action by the user if you want to continue sharing the accountsomething that can no longer be done without additional cost.
The Warner Bros. Discovery plan to give unauthorized users a legitimate way is to allow Add a member by subscription plan. This service was launched in the United States last April under the name ‘Extra member add-on’by $ 7.99 per month, and gives a user outside the home their own profile and login within the main account.
When will this policy arrive in Europe? Perrette has indicated that the change will be progressive and will cover international markets for 2025 and 2026. The company is confident that its system will be able to accurately identify those who use foreign passwords, without penalizing customers who are simply on vacation.