Meta has recognized that there is too much ‘spam’ on Facebook and therefore has announced new measures with which it will reduce visibility and prevent monetization, which will also affect false interactions. Facebook users do not always see the content they want on the news wall (‘feed’), which is filled with deceptive or irrelevant publications, which is known as ‘spam’, although it does not always have malicious intentions.
Goal has announced more forceful measures against those who share ‘spam’ in the social network, with which it seeks, at the same time, to promote the authentic content of the creators so that they can reach a greater audience. For this, the technology company has proposed to reduce the scope of accounts that share ‘spam’ content. These usually resort to already known techniques, such as writing long photo feet that distract, use an excessive amount of ‘hashtags’ and include a photo request that has nothing to do with the content. “The accounts that resort to these tactics will only see their content shown to their followers and will not be able to monetize it,” said Meta.
It will also act against ‘spam’ networks that coordinate false interactions, whose comments will also be seen less frequently. This will join a function, currently in tests, which will allow users to point out the comments that are irrelevant or do not conform to the spirit of conversation. “Spam content can make it difficult for people to be heard, regardless of their point of view. Therefore, we focus on the behavior that is related to the distribution and monetization of deceptive content,” said the company in its official blog.
Delivery of accounts and false profiles
Goal eliminated more than 100 million false pages last year that incurred in Facebook’s abuse on Facebook. Also 23 million profiles that supplanted the identity of large content producers. To the proactive detection and control measures implemented to identify and eliminate the imposters, the company has added functions to the moderation assistant (‘Moderation Assist’). This is the Facebook comment management tool to automatically detect and hide the comments of people who possibly use a false identity. Creators can also denounce the imposters in the comments.