Imagina Energía is a 100% solar energy marketer in Spain that was created with the aim of promoting a cleaner, simpler and customer-focused energy model. Its purpose is to facilitate access to renewable energy for homes and companies, combining sustainability, efficiency and technology.
Through an integrated proposal that unites supply, self-consumption and energy management solutions, it seeks to help customers consume better and reduce their energy costs. Its approach is based on transparency, closeness and simplicity in a traditionally complex sector. “Our goal is to lead the transition towards a more sustainable and accessible energy system,” says Daniel de Miguel, general director of Imagina Energía.
You are the first 100% solar energy company in Spain in a very consolidated sector. What opportunity did you see and what did you want to change?
We saw a clear opportunity: more and more clients were looking for alternatives to traditional companies. In a sector dominated by large operators, we understood that there was room for a more agile, transparent and customer-focused proposal.
New operators can innovate faster, simplify processes and offer a closer relationship, with quick responses and a simple experience. Furthermore, we shared a clear vision: the energy future will be renewable. Technological evolution, the competitiveness of renewables and electrification are driving this change, and we wanted to be an active part of that transformation. That is why we decided to go one step further as the first 100% solar energy company in Spain, putting sustainability at the center of the business without giving up excellent service.
“In a sector dominated by large operators, we understood that there was room for a more agile, transparent and customer-focused proposal”
How does the combination of Imagina Energía and Quantica change the energy management of clients?
Integration allows us to offer a comprehensive solution. Today, customers—both businesses and households—are not just looking for supply; They want to consume more efficiently, reduce costs and increase control over their energy use. The combination of self-consumption and supply transforms the model: customers not only consume energy, but also generate and optimize it.
In this context, Quantica – the number one company in self-consumption in Spain – plays a key role. Their leadership and experience in the self-consumption market allow us to offer proven, large-scale solutions to our clients, reinforcing our position as a company that actively leads the future of energy.
In addition, we are part of the Hanwha Group with a solid generation development capacity throughout the Iberian Peninsula, which reinforces our value proposition especially in the B2B segment. This capacity not only allows us to supply energy, but also participate directly in its generation, providing greater stability, competitiveness and control throughout the value chain.
We also incorporate solutions such as smart batteries, which allow energy to be stored and used when it is most convenient, achieving savings of more than 20%.
For companies, this means greater competitiveness and less exposure to market volatility; for homes, more savings and greater energy independence. Together, Imagina Energía and Quantica make possible a more efficient and future-oriented energy model, in which customers have the power to take control of their energy in a simpler and smarter way.
How do you build a different relationship with the client in a complex sector?
Building a different relationship starts by putting yourself in their shoes. The client wants to understand what they are contracting, pay a fair price and feel cared for. For this reason, we have built Imagina Energía from proximity, with customer service at the center. We know that the customer barely thinks about their electricity company, but when they need it they demand a quick and reliable response, so we eliminate friction: simple processes, agile contracting, clear invoices and direct communication.
A key decision has been the personal advisor: each client has an assigned person who knows them and manages everything, without waiting or repeating information. In addition, we measure quality with demanding KPIs and we have a rating of 4.8 out of 5 on Trustpilot.
“Today it is not enough to supply energy; the difference is in providing useful and simple solutions according to your real needs”
How does being part of Hanwha influence your growth?
It is a key differential factor. It provides us with a long-term vision, financial solidity and investment capacity. The energy sector requires scale and access to markets, and Hanwha’s support allows us to improve supply conditions and offer greater price stability.
It also promotes solutions such as self-consumption, storage or coverage strategies. Hanwha is a global player in the energy transition, which allows us to anticipate trends and innovate. For the client, it means trust, continuity and long-term commitment.
Where is your true differential value?
In offering a complete proposal adapted to each client. Today it is not enough to supply energy; The difference is in providing useful and simple solutions according to your real needs.
For the residential customer: 100% solar energy, competitive prices, excellent service and solutions such as self-consumption or batteries.
For companies, we want to be a comprehensive energy partner with electricity, gas, price stability and flexible products.
Our differential is understanding that not everyone needs the same thing and adapting the solution to each case.
What is the future of Imagina Energía?
The future of Imagina Energía is to lead the new energy generation by putting the customer at the center. What was previously future—solar, self-consumption, digitalization—we are already building. We want to help homes and businesses take that step with confidence. Energy will be more sustainable, but also more intelligent and personalized. We want to be there, providing real value to the client.
www.imaginaenergia.com