In a very established sector dominated by WhatsApp and iMessageis it possible to launch a new messaging app that manages to break through? In Daze They believe so, and the numbers, for the moment, invite them to be optimistic. In TikTokhis most popular video has been viewed 8 million times and, adding to this platform with instagramDaze accumulates some 48 million of visualizations. This creative messaging app, powered by AI and aimed at young people born between the 90s and 2000s, the so-called generation Z, It is not yet available, but it already has a waiting list of 156,000 signed up for its web.
Behind this interest are videos with demonstrations of the application in action that have gone viral. Daze, founded by Willem Simonsan entrepreneur from New York, has created an app freestyle messaging that is inspired by social networks.
Here, writing a message is similar to creating a story on Instagrambeing able to use a variety of fonts, styles, effects and graphics. It’s also not limited to static blue or green text bubbles. Instead, Multicolored messages can float across the screen, complemented by photos, graphics, stickers, GIFs, drawings, decorated backgrounds and other options. In addition, the app uses artificial intelligence in some of its creative tools.
@daze.chat They dont love you like i love you #messaging#collage#creative#drawing#chat#texting#art#friends#couples♬ Maps – Yeah Yeah Yeahs
‘Our goal with Daze has been create a complete messaging that competes with iMessage, WhatsAppetc., while maintaining a range of fun and creative features. You can quickly type a message and send it, or drag it anywhere within the chat. “It’s easy to use and utilitarian, but also very free and unrestricted,” said Simons, according to the New York Post.
@daze.chat There’s a troll on the next stop… #collage#drawing#textingmycrush#creative#brat#relationshipadvice#chat♬ Sailor Song – Gigi Perez
The new app has been fully developed in React Native to ensure a simultaneous release on iOS and Android. React Native is an open source software development framework from Facebook that allows you to create mobile applications for iOS and Android using JavaScript and reacta JavaScript library for building user interfaces.
Daze is scheduled to launch on November 4. Before this, the app, that after 60 days of first use maintains a retention greater than 50%has been in testing with around 1,400 beta users by invitation. Most of these are in the age group between 13 and 22 years old.
The Daze team consists of 8 employees, most working from New York. The company has managed to raise 5.7 million dollars by different investors.