It is good news: Apple has again innovated with something that will truly attract attention. In this case, it is about taking advantage of the vibration produced by mobile phones in the calls, to transfer it to another section, in this case the audiovisual. Basically, Apple has created a haptic trailer that makes the mobile vibrate responding to what we see on the screen. And he has not done it with any movie, but with one that starts directly from its production: F1, the film.
Surprise, for the original and the “simple” that no one would have occurred before, especially considering that, in video games, the controls do respond to this type of impulses. The only “problem” is that, to Enjoy the trailer we need an iPhone (from 11).
The film, one of the most anticipated of the year, was directed by Joseph Kosinski (Top Gun: Maverick), starring Brad Pitt and produced by Lewis Hamilton. For a year the Kosinski team, He has followed the F1 championship and have even used their own cars in some turns shared with official teams.
The haptic trailer, therefore, seeks to recreate the intensity of driving, clashes and other scenes through more or less intense vibrations. The best example would be sound: In the same way we will hear a car approaching behind (If we carry the helmets on), we will also feel the increasingly strong vibration as the action is approaching us.
https://www.youtube.com/watch?v=8yh9bpubbbq
To feel the trailer in all its (worth the redundancy) senses, there are some requirements. An iPhone with version of the iOS 18.4 or posterior system is the first and then you have to go to the TV application, access the tab Apple TV+ and there should appear, as highlighted, the trailer. If not, you can search the corresponding tab. We recommend using headphones for a better experience.
This “innovation” is a first commitment to recreate certain effects on films. It will be necessary to see if it is profitable to produce it, transfer it to a mobile and evaluate whether this generates greater battery consumption … and if it compensates. What is clear is that it is something that will reach other content and this has been its premiere.