Hollywood is in panic. Artificial intelligence, once again, is to blame. A new AI model from a Chinese company has caused a stir in the film industry. The problem itself is not what it can or cannot do, but how it could completely change the global film industry. ByteDance has launched Seedance 2.0, an application capable of creating cinematic videos of surprising quality and detail in a matter of seconds.
The program, which has already generated much criticism in the profession, is capable of generating invented scenes with dialogue, sound effects, plans and any feature you ask for. Ten days after its launch, the app has already created viral content, such as videos of scenes of characters like Spider-Man or Deadpool, according to an article published by the BBC.
It didn’t take long for those clips to go viral, and many wonder how they were created. Seedance is the answer, and despite its success and the fact that movie fans enjoy the content, the big companies in the sector, which have the rights to the movies, have not been slow to react.
Disney and Paramount denounce the creators
Major American studios and film industry organizationslike the Motion Picture Association (MPA), have reported that Seedance infringes copyright and uses film material without permissionarguing that their results replicate characters and scenes protected by copyright.
This has triggered cease and desist letters, legal threats and a pause in its global expansion while intellectual property protection mechanisms are reviewed.
What is Seedance exactly?
Seedance It is a tool of artificial intelligence developed by the Chinese technology giant ByteDancethe same company behind TikTok. Unlike other previous generative models, its most recent version, Seedance 2.0, is not limited to producing static images: it is capable of generating high quality videos with fluid movements, visual effects, dialogue and sound synchronized from simple instructions in text or images.
What distinguishes it from most current models is its architecture integrated multimodalwhich can receive text, image, video and audio input at the same time and produce results that look like cinematic scenes. Allows you to maintain consistency in characters, visual style and movementsomething that until now was only seen in real productions with a lot of budget.
The first version of Seedance had a discreet launch, but it was with the arrival of Seedance 2.0 in February 2026 when the tool began to generate global attention. Its advanced capabilities have made incredibly realistic videos, including clips with generated versions of well-known actors, go viral on social media.