At a time when creativity can no longer be separated from social and environmental responsibility, MADRID BLOOMS 2026 returns to Madrid with a clear message: the future of floral design is booming and has all the possible elements to become a leading industry.
The third edition of the floral congress will be held from January 28 to 30 at the Santa Bárbara Palace, bringing together some of the most influential floral designers on the international scene and consolidating itself as the most relevant meeting of the floral industry in Europe.
The event comes at a key moment for the sector. The global cut flower market, driven by luxury, experiential events and design, reached a value of $39 billion in 2024 and is expected to exceed $51 billion in 2030, according to data from Grand View Research.
In this context, MADRID BLOOMS proposes a contemporary look at the botanical universe, where the industry coexists with an increasing sensitivity towards the origin of flowers, the durability of compositions and the responsible use of resources. Thus, firms such as Alexandra Farms; Cristobal Greens (national reference) or Verdissimo, will be in charge of supplying more than 15,000 stems that will be transformed into authentic works of floral art throughout the meeting.
One of the organization’s objectives is to expand knowledge of ecological products. This year we introduced Oshun Pouch, a sponge made of coconut fiber, and OLMS Bamboo Floral, small bamboo tubes. We will also have the French Floresie Frameworks, a company that makes structures for florists that assemble like a Lego and allow the flowers to rest in water.
Among the most anticipated names of this edition are Mikey Putnam, founder of Putnam Flowers and responsible for the floral design of Gwyneth Paltrow’s wedding; Bryce Heyworth, creator of September Studio and regular collaborator with brands such as Armani, Lexus or The North Face; and Lilo Klinkenberg, by Studio Lilo, whose creations have accompanied brands such as Jil Sander and Cartier. All of them will arrive in Madrid from more than 17 countries, confirming the international nature of the event.
The theme chosen for this edition will revolve around the use of primary colors, a creative exercise that invites you to explore the visual force of the essential through floral compositions of great scenic impact.
“Madrid Blooms is a meeting point where the future of floral design is imagined,” explains Sylvia Bustamante, founder and director of the congress. “The trends that are presented here today are those that tomorrow will be transferred to the market and to large international projects.”
With a mostly professional audience – in the previous edition, 84.4% of attendees belonged to the floral industry and representatives from 23 countries participated –, MADRID BLOOMS reaffirms itself as a key platform for innovation, creative exchange and the international projection of floral talent.