Blip, the leading conversational platform that connects brands and consumers on messaging platforms such as WhatsApp, launches an artificial intelligence (AI) specifically designed for each company in order to adapt to its client and offer instant and personalized attention.
This is Blip Copilot, the first Blip generative assistant, which promises to radically evolve the way we communicate with companies through a tool capable of adapting for each company to offer instant and quality care to its customers.
This launch is part of the recent Blip announcement of an investment of 20 million dollars for the development of new AI solutions throughout 2025, in line with international expansion and the growing adoption of AI in the markets where it has a presence.
“The smart contacts, the new generation of Bots enhanced by AI, are the new digital asset of companies. As well as having a website was the way to continue in force, now having an intelligent conversational channel on platforms such as WhatsApp is the way to enhance the service, offer and interaction with users. And as we expand more towards new markets, it is essential to evolve our products to meet the needs of each region,” he says Andreas Rieck, Director of Operations at Blip Spain.
The international market lives a deep transformation with the recent advances of the generative AI, driven by the launch of Chatgpt, which have managed to customize more interactions between brands and consumers.
Conversational innovation strategy
The investment supports a strategy of research and development of AI solutions, and marks a strategic change of the company, which will go from offering a single product (intelligent contact) to a multi -products portfolio, designed to adapt to the degree of maturity and the specific needs of each client.
The launch of these products is scheduled for the second semester of 2025 and the first semester of 2026 in Spain. Among the projects underway, are tools that use different types of AI for various actions and objectives: internal communication of companies, SME management or enhance marketing strategies through audience segmentation, among others.
Blip Copilot will be the first 2025 launch
The first product has been launched in the Spanish market in June 2025. Its name is Blip Copilot, an assistant of generative AI that helps operators and sellers to perform their work more agile and efficiently, which increases user satisfaction.
Blip Copilot uses the generative AI to generate intelligent summaries for operators and provide suggested responses based on the context of conversation with the user. In addition, it offers the option to users to be able to communicate by text or audio, making their transcription in real time.
The next launch of the generative is scheduled for the end of 2025 and will consist of a product capable of having complete conversations with customers: resolve doubts, suggest alternatives and execute actions automatically.
All new products will be totally complementary and compatible with their star product: intelligent contact, which Blip implements for companies in conversational channels, being WhatsApp the most popular in Spain for its proximity, comfort of use and high penetration in the country (more than 30 million active users).
Three innovation horizons
BLIP investment in R&D (research and development) is based on three innovation horizons, the first being the focus on the evolution of the company’s conversational platform. This includes the development of advanced functionalities and based on generative artificial intelligence, such as autonomous agents, co -pilots for human attention and data transformation systems into actionable insights.
The second horizon points to the creation of new offers, sold in business models based on success, reducing entry barriers and accelerating the adoption of technologies. Finally, the third horizon focuses on long -term innovation, with teams dedicated to anticipating technological and behavioral trends, promoting the continuous evolution of the product, architecture and user experience.
The investment is also expected to result in the strengthening of the company’s capabilities, such as demand generation and the completion of purchases directly in conversational channels.