Apple Intelligencethe integration of artificial intelligence with the operating system iOSwill not arrive in Spain or the rest of Europe when it is launched this autumn, unless there is a major surprise at the Keynote that will take place this afternoon Apple will present the new iPhone 16. The decision was already announced by Apple last June, after the WWDC in which he presented this and other software innovations.
The reason why users in Europe will not be able to access this and other features such as iPhone Mirroring or improvements to screen sharing with SharePlay is the “regulatory uncertainty” caused by the Digital Markets Act. Or, in other words, Apple wants to avoid getting caught and will wait until it is sure it does not come into conflict with the regulations, for which continues negotiating with Europe.
“Two weeks ago, our company introduced hundreds of new features that we are excited to bring to our users around the world. We are very motivated to make these technologies accessible to all users. However, Due to regulatory uncertainties caused by the DMA, we do not believe we will be able to implement three of these features (iPhone Mirroring, SharePlay screen sharing improvements, and Apple Intelligence) in the EU this year.. Specifically, we are concerned that the DMA’s interoperability requirements could force us to compromise the integrity of our products in ways that put user privacy and data security at risk,” said Fred Sainz, Apple’s head of communications, last June.
The Digital Markets Act aims to ensure that major technology companies – including Apple, Amazon, Alphabet, Meta and Microsoft– do not take advantage of their position to hinder access to other technologies and third-party applications, in addition to protecting the privacy and security of users. Other companies, such as ByteDanceowner of the social media platform TikTokare also significantly affected by AMD.
The loss of new AI features will be a disappointment for European consumers. Among other features, Apple Intelligence can correct your writing or even rewrite it in a friendly or professional tone, create custom emojis called Genmojisearch an iPhone for specific messages from someone, summarize and transcribe phone calls, and display priority notifications. The company partnered with OpenAIcreator of ChatGPTto use its technology, as well as other language models, on Apple devices.