Next Monday the annual developers conference starts Manzana, WWDC by its acronym in English, which is expected to present iOS 18 and finally know What use are you going to make of artificial intelligence on your devices?. Apple is the last of the big technology companies to get on the AI bandwagon and do not have any LLM yet -big language model like GPT-4in any of its versions, or Geminithe same- working with your products. Yes, there are AI functions that it has been incorporating in recent months, but for very specific purposes and presented under terms such as machine learning instead of AI.
But Google has to Gemini, Microsoft to Copilot and something along the same lines is expected from Apple, but honoring the company's reputation, more refined and better, which is what Apple has historically done by incorporating trends already established in the market into its products.
At the moment there are nothing more than rumors and published information that has never been confirmed or denied by the company. Apple's interest in have an AI running locally on your devices to protect user privacythe same approach that the PC AI from Microsoft and Google with the lightest of their language models, Gemini Nano. In recent months it has been published that Apple was working on a self-developed chatbot, AppleGPTbut also that he has been in negotiations with Microsoft and OpenAI to include your language models on your devices. The hypothesis that has gained more strength and that is expected to be known next week is that of an alliance between companies led by Sam Altman and Tim Cook to bring GPT-4 to the iPhone and other devices.
The voice assistant Siri It would be one of the main beneficiaries of this maneuver, which would gain capabilities, as well as fluency and naturalness if we look at the recent voice improvements of GPT-4o. Siri would also allow a way to interact with applications by making requests with natural language and many of them would receive improvements and functions based on the use of AI.
The other big question is who will be able to use Apple's AI. The company's iPads and computers, since they started using the M processorsdesigned by Apple itself, have a Neural Engine or neural engine which is a specialized coprocessor for artificial intelligence and machine learning functions. As published Mark GurmanApple specialist at Bloomberg and one of the best-sourced journalists in the company, iPad Pro, iPad Air and Mac computers with an M1 processor or higher will be able to use AI.
This includes the MacBook Air, MacBook Pro, Mac mini launched since 2020 as well as the iPad Pro since 2021 and iPad Air from 2022. Other Apple products, such as computers iMac, Mac Studio and Mac Pro, they incorporated the processors later with the M2 series. The M4, the fourth iteration of Apple's chips, has arrived with the latest revision of the iPad Pro.
And what happens with Apple's flagship product? He iPhone It does not have an M series chip, but it does have the A17 Pro, also designed by Apple, which is the hardware base from which Apple starts for the use of AI locally on its mobile phones. It has a 16-core Neural Engine and can be found in the company's two current top of the range, the iPhone 15 Pro and iPhone 15 Pro Max.