This Monday, hours before the ‘It’s glowtime’ Keynote began in which the new iPhone 16 were presentedApple closed its website. It is a common practice when it holds events where it presents new products. As soon as the presentation ends, the new products are already available on the web, usually with the option to make a reservation and about two weeks before their launch. However, when Apple reopened its store yesterday, users found major changes to Apple’s catalog. In addition to the presence of new models, there were notable shortcomings.
Both the iPhone 15 Pro and Pro Max like the iPhone 13 have been discontinued and can no longer be bought in the Apple store. The former, when they have not even been on the market for a year, and the latter, having already been on the market for 3 years. Thus, those that are still, until September 20, the top of the range from Apple will disappear from its store and will be left as only option to buy an iPhone Pro than the 16 Pro and 16 Pro Max.
This doesn’t mean that they can no longer be purchased in any way. They will continue to be available for a while. in third party storesbut no more units will be manufactured. The reasons may be varied, but one that seems clear is prevent them from cannibalizing sales of new modelswhich have been released at the same price as the previous generation. It is the same as last year when it launched the iPhone 15. The iPhone 14 Pro and 14 Pro Max have also been removed from the Apple store.
In this way, the smartphone catalogue of the Apple store has been reduced to 9 models: the full range of iPhone 16, iPhone 15 and 15 Plus, iPhone 14 and 14 Plus and iPhone SE. It is expected, according to rumors published by Bloomberg, to be expanded early next year with a new iPhone SEbut until then these are all the options available from Apple.