The sound fiction “Signus, the turn of life”, created for Signus by Osmos Global, invites you to reflect on the impact of our choices, both in our own path and in the future of the world we inhabit.
Four episodes in which, while evoking significant moments of a life, they appear- as casual crumbs on a path- the coincidences between those memories and the discreet presences already often unsuspected, of the tires in the lives of the protagonists. Presences that exemplify the great collective challenges of our time: sustainability, recycling and respect for the environment.
Between music, memories, complicity and surprises, the four episodes of “Signus, the turn of life”, show how every footprint we leave matters and that we are still in time that it is green.
Just today, World Recycling Day, the fourth and last episode of this trip is broadcast on the different platforms in which it is available: the social networks of Signus and will be available every week on the YouTube channel of Signus and in Spotify. Capital Radio, a radio station with which Signus has been collaborating through the “green tire” radio space for several years, will also be another diffusion channel.
This is the first time that Signus uses this audiovisual format to disseminate and raise awareness about, among other things, the different forms and uses with which the tires reach great utility once they end their first life, which develops between cars, trucks or any of the many vehicles that carries them, and asphalt. Actually, the second is not one, but they can be many and very different.
«We wanted to innovate through this sound fiction to reach another type of audience in a friendlier and more interesting way-explains Isabel Rivadulla, director of Communication of Signus. The turn of life tells a story of a mother and a daughter that keeps you intrigued until the end! With it, we try to raise awareness and inform, from emotions ».
20 years turning towards the second life
Signus, created 20 years ago to manage the recycling of out of use tires, deals not only to organize the entire logistics part and ensure their passage go to the second stage of their life. Also, and very actively, to search and find new possibilities of use. A absolutely evident and others that make exclaim who would say it! There are, in view of all. And growing.
“The footprint of life” has been giving clues: roads, athletic tracks, parks, shoes, jewelry, fashion. They are just a few.
The many tons of tires, whose components are high quality materials, which are generated every year in a country like Spain, cannot be an environmental problem. On the contrary. With a lever such as the circular economy and applying a great effort of imagination, research, development and innovation, there is the basis of a huge diversity of products and solutions.
In this second life of the out of use tires, the Signus team is actively involved with universities, technological centers, companies, design students, fashion designers and jewelry, plastic artists, etc., to develop ideas and applications for these components.
Because, in addition to saving a negative impact on the environment, it would be a true penalty to waste all that material.