The Developer Conference Google I/O 2025 has brought a flood of news in artificial intelligence. So many, that those of Android -What traditionally has been one of the main dishes of the company led by Pichai sundar– They were removed and presented at another event that took place last week. In I/O, it has been found that Google has no doubt in betting on artificial intelligence And that is going from being one of the companies that began stumble, following the wake of OpenAI and Chatgptto which some of The riskiest movements. And here we refer to the one who is the main Internet business: the Seeker from Google and the new Ia mode that launches for all its users in the United States.
Google.com It is, uninterrupted and For 15 years, the most visited website in the world. Users go to it in search of any type of information and For 27 years he has maintained the same approach on which Google has erected its formidable advertising business. Websites also benefit from the Organic visibility which provides the search engine to obtain the visits that keep them. This is the contract between Google, the websites and the users that have worked since 1998.
The AI mode comes to change it radically. With him, Google goes from what he calls information recovery phase to A new paradigm. “In the past, the search was limited to:” If there is information available, I can return it to you. ” But the amazing thing about these models is that they have the ability to reason, transform, connect points, synthesize, do many things that go beyond recovering information and get closer to intelligence ”he explained to The Verge Nick Foxresponsible for Google’s knowledge and information products.
The company ensures that the IA mode will not completely replace the short -term results page, but Fox believes that the search engine could be unrecognizable in just a few years.
What can you do with AI mode
Currently, Google treats the AI mode as Google images either Google News in its SERP (acronym for searching results page). It is one more tab at the top, but The first one presented to the user When obtaining the results of a search, if we will be able to continue using this term for the search engine.
In practice, it is the integration of chatbot Geminiin its version 2.5with the experience of the search engine. Through this tab, the user can Talk with natural language with Gemini to ask for information, ask a follow -up questions or ask the AI to synthesize the information of forms that are not possible in the traditional search engine.
With Deep Search (Deep search), divide a consultation into multiple searches and dedicate a significant amount of time (they are not instantaneous responses) to review the sources and build a broad and complete response.
With Search Livethe search engine accesses the device camera, understands what you see and can provide information and talk about what is being seen.
In addition, the agricultural capacities The AI mode will expedite tasks that normally consume a lot of time, such as booking tickets for events, tables in restaurants or arranging appointments in local businesses, where several websites must be consulted to compare prices and details. Google points out that it will be associated with companies such as Ticketmaster, Resy, Stubhub and Vagaro to improve this experience of the agentica within the search.
IA mode may also access user search history and customize your answers based on what you know about it. You can also connect with other Google applicationsas Gmailand perform actions such as suggesting events near your accommodation based on your hotel and flight reservations.
These are the initial capabilities, which will possibly be increasing as with those of the OpenAi, Microsoft, Meta and Google itself. It is, so to speak, only the beginning. And at least on paper, The experience of use cannot be further from what the traditional search engine offers.
https://www.youtube.com/watch?v=sxubthvqlju
The problems of AI in the search engine
Will IA end to replace the traditional lists of links? According to Fox, in three years we will all think and use the search in a completely different way from how we conceive it today. The practicality which offers the AI mode in front of the usual search engine is absolutely undeniable and, Already only with the comfort factor, he has a lot of cattle in front of the user, but poses other problems.
One is that of the privacy. If we already complain about how technology companies collect information about us, that the most visited website in the world will talk to the user will make him get a lot, much more.
Another is that of How to be affected Internet. If until now Google was the intermediary between the user and the web pages, now it becomes the final destination in many cases. Fox defends himself by stating that ‘the death of the web has predicted for 25 years, and has not happened. The web continues to grow. ‘ According to Google data, users do click on the results shown within the views created by AI And they are more committed to the sites they visit because they have a genuine interest in deepening the information they are looking for.
Now, how many of the searches that an average user performs are to ‘deepen’ in something? The majority, if they get what they are looking for, will keep the outcome of the AI mode and will not deepen more.
The advance of the AI mode have been the Views created by AI that Google launched a year ago and arrived in Spain in 2025. These summaries do not allow to talk with the AI about the result, which facilitates that the user clicks on any of the links to, effectively, obtain more information.
Even so, comments within the SEO sector in Spain, since its arrival, indicate that effectively They are affecting the traffic of websites, which receive less visits from the search engine. And has all the logic of the world. As a general rule, the user prefers to solve their doubts as soon as possible, save time, effort and not have to deepen anything. And, in that point of view, the AI has won the heading in advance.
In addition, according to the examples shown by Google at the conference, Links will have less presence than in the views created by AIwhich decreases the possibility that a search derives traffic to another site other than Google. Something that is clear is that chatbots They will end up including adsso it could become the main way to obtain traffic from a chatbot.
Finally, there is the issue of the quality of the response. The elephant in the chatbots room is how much they are wrong. Despite its continuous improvements and language model changes, And although they no longer star in holders with errors such as when Google’s AI recommended glueing pizza or smoking to children, they are still there. And if the tedious work of verifying the results is done -does it not use the AI to give it to you and avoid having to process the information? -,, It is found easily.
A recent study of the BBC found how more than half of the news provided by AI – in this case, Chatgpt, Gemini, Copilot and Perplexity– They presented significant problems In relation to the precision, impartiality and editorialization, attribution, clarity, context and correct representation of the original articles of those who fed to produce the information.
This happens not only with information on the Internet, but also When they work with closed data sets “A long PDF you provide,” in which they are supposed to fail less. But they do, because they are not ‘intelligent’ in the sense that it is, or it can be, the human mind. Simplifying, a chatbot predicts which word is most likely to continue to another and thus build your answers, but do not ‘think’ as a person. And so he commits mistakes that, If it were a human worker doing homework, they would seem incompetence.
In any case, its evolution is being very fast and it is possible that These edges are pressed. In their favor they have the comfort they provide and the appearance of veracity that their answers have. That, the appearance, will be more than enough for millions of users worldwide. How or which data is in the end? People who write on websites and media are also wrong and erroneous and the world follows. We are not going to get great with AI for that.