Apple has announced an event under the motto ‘special Apple experience’ for next wednesday March 4 at 3:00 p.m.Spanish peninsular time. The invitation is accompanied by a logo that is reminiscent of the eighties of computers macintosheswhich advances that it will deal with the renewal of several of its computers. Before that, the announcement of the iPhone 17esomething that according to the German media Macwelt will take place, through a press release, this Thursday February 19just one year after the announcement of its predecessor, the iPhone 16e. If not, hopefully it will be part of the newly announced event taking place in New York.
According to Mike Gurmanfrom Bloomberg, the company will present renewals of the Macbook Air, MacBook Pro, base iPad, iPad Air with chip M4 and a new monitor. But the most anticipated are not premium products, but a new category, for Apple, consisting of a low-cost MacBook with an iPhone processor with a price noticeably below $1,000.
The new low-cost MacBook is expected to feature a 12.9 inches. Curiously, Gurman states that, despite being an affordable model, Apple does not want to compromise on build quality and will use an aluminum chassis instead of plastic. ‘To keep this material premium, Apple developed a new manufacturing process that allows shells to be forged more quickly‘ says Gurman.
Apple aims to position this affordable MacBook for students and business users. Therefore, the company is expected to launch it in ‘fun colors’moving away from the usual muted tones of the MacBook Air and MacBook Pro. According to Gurman, Apple has been testing colors like light yellow, light green, blue, pink, classic silver and dark gray. The logo of Apple’s invitation to the event would correspond to some of these colors.
Apple, however, is still keeping the price a secret, although some sources maintain that it could be around 750 dollars. To change, €632. To contain the cost, your CPU is expected to be the A18 Pro launched last year with iPhone 16 Pro and Pro Maxaccompanied by 8GB of RAM, instead of a family processor M from Apple. Its performance would be comparable to that of M1 released in 2020.
A low-cost MacBook with an iPhone chip could benefit Apple in two ways. First, it would serve as entrance door for users who want to join the Mac ecosystem without spending too much. Second, it would put Apple in a stronger position to compete with laptops Windows affordable and Chromebooksespecially among students and in emerging markets.