The concept of purchase “from the field to the table” is based and although this is an even lower practice, the stories behind each of the initiatives convince us because they generate trust, empathy and sympathy. Call the door and get home tomatoes, oranges or avocados with a recognizable flavor in memory, normally that of child And he has received cold treatments to slow his maturation. One of these stories was born during the pandemic when many urbanites changed their residence and migrated to more friendly environments, surrounded by nature and life. This was the case of Manuel Lidero, who fell in love with Bolulla, in Alicante, a town of just 300 inhabitants where he founded in 2020 “Marine Avocados”, a 20 -hectare regenerative agriculture business where they produce in Minifundios of the region 3 Varieties of avocados: Bacon, Hass and Lamb Hass. But beyond the sale of an ecological avocado -which requires 4 years of care and cleaning of the Earth, planting the tree and collecting its fruit -, Manuel Lecero intends to give visibility to the importance of the life of the peoples and their reactivation So that they do not die, in addition to claiming protection for the farmer, ensuring, among other things, a fair price. And this is in your speech, messages and channels. The purchase is made online and a box of avocados arrives directly at home that, hand collection, will finish maturing in our home, without cameras that distort their natural evolution and with the instructions to identify the time of optimal consumption. They invite us to visit their workshop, where you can buy avocados directly, walk through the town of Bolulla, make the water route or explore the skirts of the Sierra de Bernia. And that’s how an avocado encouraged us this time to go “from the table, to the countryside.”
